It’s not pricing. It’s not cash flow. It’s not even logistics. The biggest mistake fashion brands make when they head into the wholesale market is going in underprepared.
Too many brands treat wholesale like an exciting next step rather than a serious shift in their business model, and they chase stockists before their systems are ready. But in wholesale, hope is not a strategy.
And even though I don’t believe in failure because everything is a lesson and an opportunity to grow, in an industry like fashion, there’s a right way of doing wholesale and a system to follow to make sure you can handle it, and handle it sustainably.
Do I think it’s an archaic system? Yes. Can you just walk into a shop, pitch yourself and sell yourself on the fly? Sure. Adhoc works. Winging it works. To a point.
So here’s what you need to do when you’re ready to move past that point.
Meet Jenny Nakkan, the wholesale queen. Jenny is the founder of Elevate Wholesale Agency and the creative force behind Splash Sydney. She’s a powerhouse in wholesale strategy who guides ethical and sustainable brands through the complex world of stockists, agents, and distributors. Jenny has seen firsthand how wholesale can make or break a fashion brand, and she’s sharing exactly what you need to know to get it right.
If wholesale feels confusing to you right now, join the club.
Wholesale can feel like a secret language. It’s confusing, overwhelming, and full of rules no one tells you about until you trip over them. But wholesale isn’t about being perfect from the start. It’s about learning the steps, building the right foundations, and giving yourself permission to take it one piece at a time.
And you'll find those steps right here, inside the Slow Fashion Lab. Instead of piecing it together through trial and error, you’ll have a clear roadmap that shows you exactly what to focus on and when. It’s your wholesale manual for practical steps, honest advice, and a framework built to help slow fashion brands grow without burning out or breaking buyer trust.
Because a clear wholesale plan means more profit.
You could continue to hustle for individual customer orders, or you could build out your business. Because profit doesn’t just come from more orders. It comes from the right orders, delivered on time, with margins that protect your brand long-term. When you have a clear wholesale plan, you stop guessing and start building steady, reliable growth. More money in the bank, less stress behind the scenes, and a stronger foundation for scaling.
And through this workshop, you’ll learn the 9 key steps every fashion brand needs in place to start wholesaling, from positioning your brand and creating a critical path, to pricing, cash flow, logistics, sales tools, and more. It’s not theory, it’s a proven roadmap that shows you exactly how to step into wholesale with clarity and confidence.
It's time to stop struggling and start growing.
Slow Fashion Lab members have access to:
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Fashion industry mentors like Vogue editors, leaders and marketing leaders.
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Practical workshops and masterclasses with business experts.
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Group business coaching calls with me, The Fashion Advocate.
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LIVE calls and lifetime access to every single replay.
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24/7 community chat support group for round-the-clock support.
And it’s all designed for slow and sustainable fashion. No pressure, no hustle, just realness and the strategy, support and systems you need to grow.
Learn how to increase your sales, increase your impact, grow a business that brings you joy, and make the world a better place inside the Slow Fashion Lab.
Claire x
