Herald Sun highlight

I recently featured in the Herald Sun and my hero image aptly sums up how excited I was. I share news and interviews with Australian brands through The Fashion Advocate blog on a weekly basis, but it's not often the tables are turned and I get the opportunity to share mine. 

As a 2017 Garage Sale Trail Ambassador, I jumped at the chance to chat about ethical and sustainable practices in fashion, and I can't quite sum up the feeling of knowing that over one million people read my story on Saturday. If you're not familiar with the annual Garage Sale Trail sustainability movement, it's a simple concept: empty your cupboards, cull your wardrobe, dig deep into that third drawer of things you never use, and sell them. Re-using household items extends their lifecycle, and it is a much more environmentally friendly option than buying brand new all the time.

I am passionate about shopping local and supporting Australian made labels, and I'm an avid recycler and op-shopper. Some of my most beloved pieces have been second-hand finds, and I value them just as much as I would any other designer item. When we were kids, my dad used to take us around garage sale hopping of a Saturday, and we'd get $5 to spend on whatever we wanted, but it had to last the day. It taught me to value what I found and treasure what I bought, and it's true what they say, 'One (wo)man's trash is another's treasure'.

I'm proud to be involved with the Garage Sale Trail because I'm passionate about reducing waste and prolonging the garment lifecycle. Pre-loved is the new Prada! 

The Fashion Advocate x

The Fashion Advocate 2017 Garage Sale Trail Ambassador ethical and sustainable fashion

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


Want to know the top three ways to grow a successful and sustainable fashion brand?


    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.



    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.