My business was killing me—until I found the courage to change it.

I never thought my business would put me in hospital. But there I was. Lying in a hospital bed, staring up at the sterile white ceiling, strapped to monitors and heart machines. My vision faded in and out. My hearing came and went. My heart pounded erratically in my chest, and the headaches were so severe I could barely think.

And that’s when it hit me—my business was bad for my health.

I had been pushing myself for years, ignoring every warning sign. Exhaustion, stress, sleepless nights—I thought they were just part of the process. Part of ‘working hard’. I convinced myself that if I just put in more hours, answered more emails, did more of everything, I would finally see the results I was chasing.

But instead of success, I just got sick. More tired. More overwhelmed. More burnt out. And the worst part? The more I worked, the more I felt like I was spinning in circles. I wasn’t making more money—I was just draining myself completely.

That hospital bed forced me to face the truth: something had to change.

So, I found the courage to change the way I worked and everything else changed with it.

That day, I made a decision that shifted everything.

I decided that my health and happiness were more important than how many emails I could send in a day. I decided that working smarter—not harder—was the only way forward. I decided that I wasn’t going to let my business run me into the ground anymore.

So I redesigned everything.

I created a clear strategy instead of reacting to everything that came my way.

I time-blocked my calendar so I had structure and boundaries.

I built systems that made my work more efficient.

I focused on what actually moved the needle instead of being busy for the sake of being busy.

And what happened? Everything changed.

My business exploded.

I made over $500,000 in just a few years. My business became one of the largest online stores for sustainable fashion in the country and at one point—the world. I won 18 industry awards. I had time, space, and money to take time off. Most importantly—I finally loved my business again.

And I wasn’t burnt out anymore. I was happy.

Your slow fashion business can change too.

If you’re running a slow fashion business and you’re struggling to make sales—if you’re putting in all the hours but barely seeing results—I need you to know this: it doesn’t have to be this way.

More hours won’t fix it. More exhaustion won’t make it better.

The difference between burnout and success? A strategy that actually works.

And that’s exactly what I’m teaching in my LIVE workshop this month: F*ck Fast Fashion.

I’m walking you through the exact strategies that transformed my business—including:

  • The seven secrets that separate successful slow fashion brands from those that struggle.
  • The most effective sales and marketing strategies that don't require an ads budget.
  • The biggest mistakes slow fashion brands make—and how to avoid them.
  • The exact systems successful brands are using right now to scale profitably.

When you join this month's LIVE workshop, you'll also get:

  • A 25-page workbook + action plan so you can start implementing your growth strategies immediately.
  • A live Q&A session with me—ask anything and get real answers.
  • Lifetime access to the replay so you can revisit it whenever you need a refresher in the future.

And this isn’t just theory. It’s the exact approach I used to grow from a struggling, exhausting mess into a sustainable, thriving business, and it's the exact approach successful slow fashion founders use to create profitable purpose-driven businesses they love—not loathe—running.

If you’re ready to stop spinning your wheels and start making real progress, join me for this month's LIVE workshop here.

It’s time to build a slow fashion business that actually works—without burning yourself out in the process.

Claire x

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!

READ MY STORY

Want to know the top three ways to grow a successful and sustainable fashion brand?

  • ASK A LOT OF QUESTIONS

    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.

    FIND ME ON INSTAGRAM HERE

  • KNOWLEDGE IS POWER

    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!

    READ THE BLOG HERE

  • BUILD YOUR SKILLSET AND LEVEL UP

    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.

    BUILD YOUR SKILLSET NOW