I have hundreds of moments from my first five years in business that all look the same. Me, hunched over my laptop, my heart sinking, my order dashboard empty, staring at my Instagram feed, desperately wanting my latest post to do something. I was so completely and utterly stuck.
I poured my heart and soul into my business. I had the mission, the ethics, the passion, the drive to change the industry—everything slow fashion should stand for.
But when it came to actually selling on Instagram and making orders, it felt like I was shouting into the void.
I’d post beautiful photos, spend hours on creating the perfect video, I'd carefully craft captions and edit and edit and edit, and try all the 'growth hacks' that gurus swore by. But my sales? Crickets.
And it was a daily struggle, especially in my own head.
Was my business not good enough to support?
Did I need thousands more followers to actually make money?
Was I just... not cut out for this?
It was frustrating and exhausting, and worst of all, I started doubting myself.
I felt like my only options to grow were hard-sell tactics that felt gross and misaligned with my values, or paid ads that I couldn’t afford, or giving up on Instagram—and possibly even the business—altogether.
None of those were the options I really wanted. I knew I could work it out. I knew I was doing something good. I knew I was destined for more that just being another failed business statistic.
So I stopped guessing. I dug deep. I tested, experimented, and reworked everything.
And what I found changed everything.
I realised I could make sales without the sleazy sales tactics.
I realised sales don’t happen with thousands of followers on Instagram—they happen because of connection and trust.
I realised that slow fashion isn’t like fast fashion—so we can’t sell the same way.
I realised people don’t buy products. They buy stories, values, and impact.
And once I shifted my approach to align with my values, everything changed. My life, my business—everything changed.
My audience felt seen and heard, my engagement increased and became real conversations, and—most importantly—sales started coming in effortlessly.
And it’s the reason I created my Instagram Growth Lab—a once-a-year program designed just for slow fashion brands like yours.
I don't want you to feel like I felt, before I worked out Instagram. I don't want you to question if your ethical, sustainable, handmade or slow fashion business is good enough to keep going—because it is. The world needs what you're doing, the world needs purpose driven founders changing the industry with slow fashion.
So I built this program for you, for the slow fashion founders who are just like I was—passionate, talented, and purpose-driven but struggling to make sales online.
I want to save you from the frustration I went through and give you the exact strategies that finally worked for me.
No paid ads.
No pushy sales tactics.
No soul-sucking content creation grind.
Just proven, ethical, human-centred strategies to help you sell authentically and confidently on Instagram.
If you’ve ever felt lost trying to grow your sales online, my Instagram Growth Lab is for you.
This isn’t just a marketing course—it’s a movement for slow fashion brands to step into their power and sell with confidence and I’d love for you to be part of it.
If this speaks to you, I’d love to hear your story. Send me an email, tell me where you’re at, and let’s chat. Because slow fashion deserves to thrive—and so do you.
My Growth Labs are reserved for slow fashion founders only (I don't want to help unsustainable fashion brands grow) and there are only 10 spots because our mentoring calls are rich, devoted and amazing.
Contact me and tell me your story. Let’s use fashion as a force for good—together.
Claire x
