This is why hiring a marketing agency as an emerging fashion brand is a bad idea.

Of all the questions I get every week, at least one is a big ‘HELP ME’ after a sustainable fashion business has had a bad experience with a ‘marketing agency’. Then when I hear how much they’ve spent and how little ‘marketing’ they’ve received… Wow, it’s heartbreaking.

And I say ‘marketing’ in quote marks because a lot of agencies call themselves marketers when they’re actually in the business of branding.

The thing is, when you’re starting an ethical, sustainable, circular or slow fashion business, it’s best to hold off hiring a marketing agency for the first few years for two reasons…

Firstly, agencies promise the world to fashion start ups and because they’re bright-eyed and bushy tailed, brands believe they’ll make them millions without question.

Secondly, when you haven’t even wear tested, customer tested or market tested your range properly, and you leap into paid advertising with a marketing agency, it can bring up big big big problems.

The best way to grow your brand in the first few years is to learn fashion marketing yourself so you can adjust your strategy as you grow. Then, when you've refined your range, gathered your customer feedback, and streamlined your business processes, you’re ready to hire an agency and you’ve had the time to iron out any kinks in your business and products.

I’m a big believer in learning to do things myself before I outsource, it’s empowering, and it’s why I launched my Marketing For Fashion Masterclass.

I see too many labels get taken advantage of by ‘marketing agencies’ who promise the world and deliver peanuts, so I wanted to create a solution for small fashion businesses on a limited budget.

My marketing masterclass doesn’t just explain why you need a marketing strategy as a fashion business but it shows you how to create one and exactly what to do so you can effectively market your own fashion business - without paid ads and without paying an agency.

It's filled with science, psychology, tried and tested growth methods, and future-proofing frameworks to create a powerful marketing strategy, so you can grow your ethical and sustainable fashion business the easy, stress-free way.

Empower yourself with marketing skills and learn my six-figure making strategies to build your sustainable fashion business here.

You have to walk before you run!

Claire x

This is why hiring a marketing agency as an emerging fashion brand is a bad idea The Fashion Advocate ethical sustainable eco fashion mentor

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


Want to know the top three ways to grow a successful and sustainable fashion brand?


    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.



    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.