Are you worried that your new collection or range isn't going to sell?
Are you about to launch your slow fashion brand but don't have an audience to launch it to?
Are you struggling with ideas to reach the right audience to get pre-launch sales?
You've landed here for a reason. This is the solution.

The Fashion Advocate pre-launch pre-sales strategy for ethical sustainable circular slow fashion brands and labels top Australian fashion expert mentor

Learn how to launch your brand or new collection successfully and increase your reach.

I'll help you create a powerful pre-launch strategy so you can reach more customers and convert more sales.

I'll show you how to avoid the biggest mistake you can make with your launch and I'll give you my pre-launch blueprint so you can grow your fashion business the easy, fun and stress-free way.

"Claire's coaching is such a great investment!"

  • Claire is such a true gem!

    "Claire is living and breathing what she is teaching, and it helps you see how much potential your business has. If you’re considering getting training from Claire, go for it! She’s hands-on and approachable and constantly encouraging me through every step. You’ll definitely get a lot from it. I’m happy to recommend Claire to anyone needing help."

    Danielle S.

  • Claire is a breath of fresh air!

    "Having Claire break everything down to more simpler terms has meant that I have been able to take on the responsibility of my own tasks with confidence instead of outsourcing when I can't afford it yet. Claire has been an amazing breath of fresh air! What she demonstrates and how she teaches it has all has been so valuable. I highly recommend Claire's coaching!"

    Kelly A.

  • Claire really knows her stuff!

    "Claire is a fountain of knowledge and everything she teaches is from her own first-hand experience. She knows her stuff! She’s been an absolute pleasure to learn from and her warm, generous personality overflows into her courses. She's helped me understand business in a new simple way. Her coaching is such a great investment. I recommend it!"

    Kimelyn M.


What's included:

    I'll share the three secret industry ingredients of a strong fashion business foundation so you can launch as a powerful and impactful brand.

    I'll show you the proven science and psychology of launching so you can implement a money-making strategy to increase your sales.

    I'll show you the biggest mistake you can make with your fashion launch and how to avoid it so you can thrive in the fashion industry, surpass your competitors and future proof your business.

    I'll give you my fashion business pre-launch and pre-sales blueprint so you can take action today and map out a clear pathway to move forward.

    I'll teach you the eight key steps of a successful launch so you can easily attract the right customers and increase your sales.

    I'll help you create positive daily habits with my productivity systems and calendars so you can effortlessly increase your sales, achieve more and work less.

    I'll share my learnings from my Harvard Business School Sustainable Business Strategy degree, my Cert IV in Business Management and my 10+ years' experience building one of the largest online stores for ethical and sustainable fashion so you can grow your business, fast.

    I'll teach you how to achieve a stress-free, easy and fun workflow so you can fall in love with running a business again and feel inspired.

Save time and money with my BONUS FREE templates and plans.

This online masterclass course includes downloadable and printable done-for-you templates, plans, blueprints and strategies so you can easily move forward, take action and increase your sales.


    Use my Foundations Checklist to tick off the essential pre-launch tasks so you can leverage your launch and drive customer interest, create an impactful brand and increase sales.


    Use this Pre-Launch Blueprint template to create a money-making strategy that will simplify your launch plan, define your brand messaging and increase your conversions.


    Use this Action Plan to map out your pathway forward so you can easily take action, implement your pre-launch strategy, and increase your sales for your launch.

A fashion-specific pre-launch strategy is the secret ingredient to growing a successful and sustainable business.

You can't launch a website, upload a few products, occasionally pop out an Instagram post, and expect your business to grow. Unfortunately it's not that simple.

You might be selling the world's most ethical products made with the world's most sustainable materials. But, if you don't have a strong pre-launch strategy, you'll launch to crickets and you won't sell enough to survive. 

That's what this course is all about - the fashion-specific pre-launch strategies that actually work to establish a ready-to-buy audience, supercharge your sales, boost awareness and increase conversions for your sustainable fashion business.

I'll show you how to use science, psychology, tried and tested growth methods, and future proofing frameworks to create a powerful launch strategy, so you can grow your ethical and sustainable fashion business the easy, stress-free way.

Learn how to launch your fashion business with a powerful pre-launch strategy.

You’ll finish this masterclass course with a complete step-by-step pre-launch strategy that you can start using straight away to map out your launch, reach more customers, define your messaging and marketing, improve your conversions, and ultimately increase your sales.

This online masterclass course is a roadmap for positive change to help you increase your impact, increase your sales and make the world a better place through fashion.

This is not a boring online course.

This is an incredibly powerful and proven program specifically created for sustainable fashion businesses, slow fashion labels, and ethical brands.

  • 90 MINUTES

    Most of my online masterclass courses are around 90 minutes long. They're packed with incredibly informative step-by-step visuals and no fluff so you can watch them in one sitting or pause and revisit them.


    My online masterclass courses are pre-recorded so you can learn at your own pace, skip forward, rewind back, and rewatch my sessions as many times as you need to implement my strategies.

  • 24/7 SUPPORT

    My online masterclass courses include access to our private industry Facebook group. Running a fashion business is tough, but our online community is here to help you, support you and answer questions.


    Implement my strategies and see immediate results. Take what you learn, keep applying it and multiplying it, and accelerate your fashion business growth and impact. My strategies are tried and trusted!

"Claire has such valuable business knowledge."

  • "You won't regret it!"

    "Claire has an amazing wealth of knowledge and she is so passionate about helping ethical and sustainable fashion businesses. I've learnt so much from this course and can't wait to go back through it again and improve even further. I highly recommend Claire's courses to all ethical and sustainable business owners, you won't regret it!"

    Lauren N.

  • "I've learnt so much!"

    "Claire is amazing with both her energy and sustainable business knowledge. She is so generous with the assistance she gives, and I have learnt so much from this course! We are so lucky to have someone so passionate about the sustainable space and so willing to share her knowledge. I highly recommend working with Claire."

    Nicole M.

  • "I'm so grateful for Claire!"

    “I got so much out of working with Claire! I already felt motivated from her social media but I needed help with the practical stuff. Claire showed me steps to take in my business that I thought were impossible. I am so grateful for Claire and her knowledge. She is very very good at what she does and I highly recommend working with her!”

    Christie L.

The Fashion Advocate pre-launch pre-sales strategy for ethical sustainable circular slow fashion brands and labels top Australian fashion expert mentor

My online masterclass courses are GUARANTEED to improve your business and increase your sales.

If you're not happy with this course, I'll give you a full refund.

READ my T+Cs for more details on my Growth Guarantee.

The Fashion Advocate's online masterclass courses are specifically designed for...


    This course is designed for emerging and established ethical fashion brands and slow fashion labels.


    This course is designed for emerging and established sustainable fashion brands, labels and businesses.


    This course is designed for emerging and established circular brands and recycled fashion businesses.


    This course is designed for emerging and established purpose-driven fashion companies, stores and labels.

Running a fashion business is hard. I'm here to make it easier.

I need help to make more sales but I can't afford this right now. Is there a payment plan option?

Yes! There sure is. You need help but you can't afford it, but getting help will mean you can afford things - I get it. It's a chicken and egg scenario when you're building a business and sometimes it's a real struggle to get ahead. I offer PayPal, credit card and Klarna payment facilities, so you can access the help you need now to grow, and pay it off when you can.

I'm running a business and feel so busy already. Will I have the time to complete this course?

Most of my online courses and masterclasses are around one hour long. If you're committed to growth, you can find an hour for yourself! You can watch the full hour in one sitting or watch 20 minutes a day whenever you catch a break. You can come back to the course again and again whenever you need a refresher. My masterclasses include strategies to improve your business and save you time, so you might feel busy now but with a little help, you'll feel a lot better soon. I'm handing over my templates, how-to guides and plans to help you cut down hours and create work-life balance. This is about making more sales and working less.

I don't have an advertising or marketing budget. Will I have to spend on Facebook ads to grow with your strategies?

Nope! I grew my six-figure business with a zero-dollar budget, and I made my first $500,000 in sales without spending a single dollar on Facebook advertising. I know how to make a lot of sales without a marketing budget and that's what I'm sharing with you - the free strategies I used to grow my business. I don't teach Facebook advertising because I've never had to use it! I use free and creative growth strategies that are proven to increase sales, increase conversions, expand your customer reach, and improve your business performance. Everything I teach is free to implement, you'll just need to apply a little time and elbow grease.

I'm not tech savy. Do I have to use a complicated online program to access this course?

No! I got sick and tired of online course platforms myself, so I've made this super easy for you. There's no tricky log ins, learning a new system or remembering your password. Once you've been through the check out process, you'll be emailed all the downloads you need, along with your video masterclass and tutorials. Just follow the links in your email - easy! My videos are designed to be easy to watch and easy to follow, so they're recorded in a step-by-step format that you can re-watch, re-read, or revisit as much or as little as you need. Easy!

Are your courses for new or established fashion businesses?

Both. You're in the right place if you're new to running a business and you're also in the right place if you've been running your business for a while too! My online courses and masterclasses are designed for ethical and sustainable fashion businesses of all sizes. You'll learn through a step-by-step process with my videos, tutorials, workbooks, and downloadable templates, so it doesn't matter if your business is a month old, a year old or a decade old, you'll find the strategies and resources you need to increase your sales and improve your business. Business can always be better, no matter what stage of business you're in!

I've tried so many online courses and they haven't helped. How are The Fashion Advocate courses different?

Spending money on an online course is a big step in business, especially when the budget is tight, so I understand your hesitation. I've been disappointed with other online courses too, which is why I've included only valuable information and I'm handing over all of my business blueprints. I'm here to make the world a better place through fashion - and that means helping you as much as I can by giving you everything I know, because your success means more of a positive impact! My online courses and masterclasses are also specifically designed for sustainable fashion businesses, ethical fashion brands, circular fashion businesses and purpose-driven companies. I'm not sharing general information, I'm sharing industry-specific, niche-specific information. I'm an award winning business operator, an award winning social media marketer, and an experienced CEO in charge of multiple businesses, so I know what works and what doesn't. Most online courses are taught by people who operate out of a text book or people who have never actually owned and operated a fashion business, but I'm teaching tried and tested, real and reliable fashion industry-specific strategies for growth. It's real experience, not textbook or internet theory.

I'm a service-based fashion business. Is this just for product-based fashion businesses?

It doesn't matter if you're running a fashion blog that sells content, a styling business that sells consultations, a recycling business that sells fashion rentals, or a physical fashion brand that sells products - my methods and strategies can be applied to all kinds of ethical and sustainable fashion businesses. Whatever you're selling or however you're serving your customers, the same foundations, principles and strategies apply for growth for both service-based and product-based fashion businesses.

The Fashion Advocate pre-launch pre-sales strategy for ethical sustainable circular slow fashion brands and labels top Australian fashion expert mentor

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.


Then I worked out a strategy that dramactially changed my business, increased my sales, and saved me time. I want to share it with you!


The Fashion Advocate is the #1 destination for ethical and sustainable fashion businesses, brands and labels.

Learn how to make more sales and make the world a better place with your fashion business.

  • For every size business.

    My fashion-specific online courses and masterclasses are for every size of fashion business, big or small, solo-founder or team-leader. The strategies I teach will help you grow whether you're just starting out and need structure or you're established and want to scale.

  • Guidance and motivation.

    My fashion-specific online courses and masterclasses include all the help and support you need to build confidence, take action and find motivation. This is about taking small, practical steps every day to foster serious business success.

  • Tried and trusted strategies.

    My fashion-specific online courses and masterclasses share my tried, tested, trusted and proven strategies for fashion business success. I've worked with hundreds of brands big and small who testify again and again that my strategies improve their business and increase sales.

  • Authentic and personal.

    My fashion-specific online courses and masterclasses are authentic and personal to give you the mentoring and help you need to get practical answers to your questions. My video sessions are engaging, fun and easy to follow.

  • Proven money making methods.

    My fashion-specific online courses and masterclasses will empower you with the knowledge you need to expand your sustainable fashion business and increase your income. This is about making more sales, because the more money you make, the more good you can do!

  • Practical and actionable plans.

    My fashion-specific online courses and masterclasses share my time-saving, stress-reducing and productivity-boosting strategies to help you create work-life balance. My courses come with practical plans that are easy to implement so you can take action today.

  • No advertising budget needed.

    My fashion-specific online courses and masterclasses include all the free strategic steps I took to build a six-figure business on a shoestring budget. I'm sharing my six-figure blueprint and it doesn't include Facebook advertising or a marketing budget. My strategies only need your time!

  • Done-for-you templates.

    My fashion-specific online courses and masterclasses come with easy to use and downloadable templates, fashion business strategies, plans and documents. Whatever course you take, you'll have everything you need to increase your sales and improve your business.

Tried and tested, trusted and proven.

The Fashion Advocate is an award-winning business and a trusted name in the fashion industry.
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