Launch a sustainable fashion label that actually makes sales.
Want to start a sustainable fashion brand?
Use my step-by-step start-up guide.
Follow the 7 easy steps to launch a successful slow fashion label.
My 75-page how-to guide is a practical, purpose-driven roadmap for sustainable founders who want to build a fashion brand that matters.
A step-by-step guide for launching a sustainable fashion label clearly, confidently, and without compromising your ethics.
Each step includes real-world tools, plans, and prompts so you’re not just learning — you’re taking action.
Go from 'just an idea' to a fully launched brand with this instant downloadable PDF guide.
Sophia Vatousios, Founder, La Sierra."Working with Claire has been an absolute game changer for my business."
Monique Montfroy, Founder and Designer, Texcoco."Claire is an amazing and inspiring business mentor."
Jo Mercer, Founder and Designer, Matilda Life."Claire is a force in her field."
Megan Luhrs, Founder and Designer, Goldfinch The Label."Claire is uber cool and so good at what she does."
What you'll walk away with...
- Your purpose, mission, and brand positioning.
- How to source aligned, sustainable suppliers.
- What to do before you spend a cent on production.
- How to price sustainably and profitably.
- How to choose the right business structure.
- How to define your ideal customer.
- How to build a magnetic brand identity.
- How to launch a website.
Tried, tested, trusted and proven.
-
I can’t recommend working with Claire enough. It was a game-changer for my business. Best of all, you can apply everything she teaches without spending money on ads or offering discounts!
Denise Dunn, Founder, Slappas Thongs.
-
Claire is an expert in her field. She gave me so much good advice about business and it's really helped me. It was great to have someone like Claire go through my business and give me tailored advice.
Teshani McManus, Designer, Luna and Sun.
-
Claire has been nothing but supportive and her strategies and helpful tactics help me stay relevant and take my business from an unknown to the recognition that it deserves.
Peggy, Designer, Juliette et Felicity.
-
Claire explains every step of the process very clearly, which makes it so easy to put an effective plan in action. Thank you so much for your support, Claire!
Fernanda, Founder, Fernanda Covarrubias.
-
Claire is an amazing and inspiring business mentor. Claire is so knowledgeable about sustainable fashion and marketing. She makes marketing easier and more fun for the creative souls that struggle with strategy and planning (that's me!).
Monique Montfroy, Designer, Texcoco.
Hey! I'm Claire.
I'm a sustainability nut, a fashion lover, a mum, a creator and a business builder.
I built one of the largest online stores for ethical and sustainable fashion. I’ve won 18 business and fashion awards. I opened two eco retail stores. I've worked with some of the biggest names in fashion and I’ve helped hundreds of slow fashion brands grow without sacrificing their values.
This guide is the one I wish I had when I started.
FREE DOWNLOADLaunching a fashion business is hard. I'm here to make it easier.
Is this guide right for me if I’m just starting out and have no experience?
Yes! This guide was designed for beginners and early-stage founders. You don’t need a fashion degree, business background, or a big budget — just a vision for something more ethical, sustainable, and meaningful. I walk you through everything step-by-step.
I already have a fashion label — will this still be useful?
If you're still finding your niche, struggling with pricing, or want a more aligned business model — 100%. Many designers revisit this guide to rebuild stronger foundations and grow with clarity. It’s especially helpful if you skipped a few steps early on.
Is this relevant if I’m not based in Australia?
Absolutely. While a few legal examples reference Australia (like ABNs), the core strategy, templates, brand-building steps, sourcing advice, and pricing tools are globally relevant and fully adaptable to wherever you’re based.
Is this just a list of tips, or do I actually get tools and templates?
You get the full toolkit, the full 75-page step-by-step manual. This isn’t just theory — it’s packed with planners, reflection prompts, checklists, action plans, brand-building exercises, and real-world tools to help you actually do the things.
What format is the guide in?
It’s a beautiful, easy-to-use PDF download. You’ll receive instant access after purchase so you can start reading, filling in, and taking action straight away.
How long will it take me to launch using this?
That depends on your pace — some founders move quickly, others take their time. But this guide gives you the exact order of steps to follow, so you're not guessing, jumping ahead, or burning out trying to “do it all.” Work through at your own pace.
What if I have questions after reading it?
You’re not alone — I’ve mentored hundreds of ethical fashion founders and I get it. If you’d like deeper support, you’ll find options inside the guide to work together further (no pressure, just aligned next steps if and when you’re ready) plus information on my Lab.
I spent my first five years in business stressed and in debt.
If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.
I WAS EXHAUSTED AND I WANTED TO QUIT.
READ MY STORYTried and tested, trusted and proven.
The Fashion Advocate is an award-winning business and a trusted name in the fashion industry.
We've been featured in...
