Stress less and sell more.
Join the Slow Fashion Lab to increase your sales and impact with proven strategies and scale your slow fashion business.
- Mentoring masterclasses
- Practical workshops
- Industry expert guidance
- 24/7 community support
- Group coaching calls
If you're feeling stressed, stuck or overwhelmed, this is your solution.
DOORS OPEN SOON
SLOW FASHION LAB
A mentoring program and supportive community for slow fashion brands.
Created by a Harvard Business School Certified mentor and backed by industry experts.
Grow at your own pace. Show up to live calls or catch up on recordings in your own time.
Connect with a like-minded community of slow fashion founders and find support.
Take what you need and leave what you don't. This is a tailored solution for your individual business.
Access to the vault of business strategy workshops and resources to guide your growth.
LEARN FROM TOP FASHION INDUSTRY EXPERTS
Claire Goldsworthy
founder of the fashion advocate
I'm a multi-award winning sustainable business strategist. I'm here to help you grow, to guide you, and to host our calls with the amazing mentors below.
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Kirstie Clements
Former Editor in Chief, Vogue Australia
Kirstie is an Australian fashion industry icon, bestselling author, editor, journalist, keynote speaker, PR expert and in-demand fashion business mentor.
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Marnie Goding
Founder and Designer, ELK The Label
Marnie is an ethical and sustainable fashion expert and an industry pioneer with 20 years experience building one of Australia's most recognised fashion brands, ELK.
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Melanie Silva
VP and Managing Director, Google
Mel Silva is the VP and Managing Director for Google Australia and New Zealand and a Board Member of the Business Council of Australia. Mel is passionate about diversity, innovation and AI.
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Megan Winter
Meta Ads Expert, Lume Marketing
Megan is an award winning growth-focussed marketing strategist, a Meta Ads expert and the Founder of Lume Marketing. She believes income and impact can coexist with the right strategy. -
Athena Savvas
Sustainability and Impact Manager, DIISH
Athena is a professional do-gooder, dedicated to shaping a sustainable future for all. She's the Sustainability and Impact Manager at DIISH and host of The Sustainability Exchange podcast.
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Tahlia Crinis
PR Expert, Boss Media PR
Tahlia is an award-winning PR professional and the Founder of Boss Media PR, a boutique public relations firm. She's worked with high profile celebrities and cult-status fashion brands for over a decade, bringing a wealth of experience, knowledge and contacts to the table.
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Rachael Calvert
Founder and Designer, MARVELL LANE
Rachael applies her passion for great design and her sustainability philosophies to MARVELL LANE, an Australian cult label changing the fashion, swimwear and lingerie offering for fuller busted women.
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Anna Tillotson
Shopify Expert, House of Cart
Anna knows the ever-changing Shopify ecosystem inside and out. She's a passionate e-commerce expert specialising in next-level Shopify design and development to help her clients scale successfully.
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Amber Hodgman
Head of Medley
Amber is the Head of Medley, an ethical Australian jewellery label with conscious design at its core. Amber's industry insight is rich and she brings her experience building a million-dollar jewellery brand to the table.
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Jasmine Gescheit
Founder and Designer, Jasmine Alexa
Jasmine is a leader in the world of entrepreneurship, and she inspires others to pursue their dreams fearlessly and embrace the challenges of building a successful business.
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Karishma Kasabia
Industry Disruptor and Designer, Kholo
Karishma is your go-to hype girl, your cheer squad and your been-there-done-that industry disruptor. Her cult status size-inclusive ethical fashion label is proof that passion can overcome any challenge.
What our members say...
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The strategy calls are invaluable.
READ MORE REVIEWS"This was the best decision I have ever made! Claire has been nothing but supportive and her strategies and helpful tactics help me stay relevant and take my business from an unknown to the recognition that it deserves. Her weekly calls bring great insight and her continual strategies in managing a sustainable fashion business have been invaluable! I highly recommend!"
Peggy, Designer and Founder, Juliette et Felicity.
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Claire explains every step of the process.
READ MORE REVIEWS"Claire gives me so much clarity into the content creating process and how to communicate my message to my clients. She explains every step of the process very clearly, which makes it so easy to put an effective plan in action. Her mentoring came into my life when I was feeling lost in my business. Her ongoing support makes you feel like you're not alone in the process! Thank so much for your support Claire!"
Fernanda, Founder and Designer, Fernanda Covarrubias.
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Claire is amazing to work with!
READ MORE REVIEWS"Working with Claire and the The Fashion Advocate has been an amazing experience for us. As a label based in a small town of Western Australia, this has given the strategies and exposure we needed to break into the eastern market. Claire is amazing to work with."
Gaelle, Founder and Designer, Anjelms.
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Claire has been an amazing support.
READ MORE REVIEWS"It's been comforting to talk through the mental load and hurdles with other small business owners in the same position and to pick Claire's brain on how to handle and prioritise it all. I'm much more motivated and feel like I am slowly gathering all the tools I need to help me through it. Claire has been an amazing support, she can relate exactly to where we are at and offer really helpful advice and strategies to simplify the most overwhelming tasks. The strategy calls have been amazing!"
Rebecca, Founder and Designer, Flipslide.
DOORS OPEN SOON
SLOW FASHION LAB
A mentoring program and supportive community for slow fashion brands.
Created by a Harvard Business School Certified mentor and backed by industry experts.
Grow at your own pace. Show up to live calls or catch up on recordings in your own time.
Connect with a like-minded community of slow fashion founders and find support.
Take what you need and leave what you don't. This is a tailored solution for your individual business.
Access to the vault of business strategy workshops and resources to guide your growth.
GROW YOUR SLOW FASHION BUSINESS
The Slow Fashion Lab digital membership is a supportive and practical program specifically designed for slow fashion businesses. If you run an ethical, sustainable, circular or slow fashion brand, a handmade jewellery business, an eco-fashion rental business, or a bag, shoe or accessories brand, you'll find everything you need inside the Slow Fashion Lab to grow.
You'll learn how to build your business in a manageable, practical and strategic way and move forward each month and step towards scaling.
Increase your sales and increase your impact with a step-by-step roadmap to get immediate results, and lean on the support of our community to get from where you are - to where you want to go.
Here's what you'll gain inside the Slow Fashion Lab...
THE WHAT AND THE WHY.
It's important to understand the business fundamentals and foundations, so you'll learn the what and the why of fashion business essentials.
STEP-BY-STEP GUIDES.
Our group masterclasses and workshops are packed with clear, valuable and easy-to-follow guides that you can implement straight away to grow.
ACCESS TO FASHION INDUSTRY MENTORS AND EXPERTS
You'll learn from fashion industry mentors, experts and coaches who specialise in their field. You'll have the rare opportunity to sit front row on LIVE calls and ask direct questions from our call mentors and guests.
Q+A COMMUNITY CALLS
Join a community that shares your values. Running a fashion business is hard, but our community Q+A calls make the journey easier. Our LIVE group calls give you monthly access to me (Founder of one of the largest online stores for sustainable fashion) to ask for help and you'll be able to ask the community for advice and guidance too.
BONUSES
Being part of the Slow Fashion Lab will help you increase your sales and decrease your stress, but there's so much more to it than making money. You'll find all the motivation and cheer-squad vibes you need to get on track, move forward and find your happy place in business.
THE BEST PART
The Slow Fashion Lab is a practical, slow fashion-specific solution to your scaling challenges. You'll learn how to increase your sales, increase your impact and run your business with purpose, joy and ease. Our calls are recorded, so you can show up LIVE if you want to or watch them later when you have time. Take what you need and leave what you don't need, show up when you want to, or skip the sessions you're confident with. There's no judgement, no attendance list and no report card - just support, guidance, practical strategies and growth advice.
The Slow Fashion Lab is a supportive community and mentoring program designed specifically for slow fashion brands.
This is a tailored solution for your unique fashion brand, no matter where you are in business - starting out or scaling up.
Take what you need and leave what you don't need. Show up LIVE or catch up on recorded calls in your own time. Get involved with our private community or check in only when you need something.
The fashion industry is tough and growing a slow fashion brand is tougher, but tough doesn't mean impossible. It means you need a creative strategy, a little help and support, and the right connections.
It's what the Slow Fashion Lab is all about, and it's the solution I wish I had when I was growing one of the largest online stores for ethical and sustainable fashion. I could have used this then, but it's here for you, now.
Because let's face it. You can't launch a website, upload a few products, occasionally pop out an Instagram post, and expect your business to grow. Unfortunately it's not that simple.
But with the right community, the right strategies, and the right opportunity to ask for help - you can grow in a way that works for you.
The Slow Fashion Lab membership is your growth blueprint, and it includes fashion-specific growth strategies that actually work to supercharge your sales, boost awareness for your brand, offer you the support you need to scale stress-free, and increase conversions for your slow fashion business.
You'll learn must-know industry foundations, tried and tested growth methods, and future proofing frameworks to create a powerful strategy, so you can grow your ethical, sustainable, circular or slow fashion business the fun, easy and stress-free way.
This isn't just a membership, it's a movement.
The Slow Fashion Lab is a statement of positive change. It's a community of like-minded business founders who are using fashion as a force for good. It's your tribe, your business bible and your guide to better business.
You’ll finish every month inside the Slow Fashion Lab with a complete topic-specific strategy that you can start using straight away to get the results you need for growth. You'll have all the support, strategies and step-by-step manuals you need to move forward, take action, reach more customers, improve your conversions, increase your impact, and ultimately increase your sales.
This is not a boring online course or your standard monthly membership.
This is an incredibly powerful and proven program specifically created for ethical, sustainable, circular and slow fashion businesses, labels, and brands.
The Slow Fashion Lab will help you increase your sales and decrease your stress.
And you've landed here for a good reason.
this is the solution you've been looking for.
Running a fashion business is hard. The Slow Fashion Lab makes it easier.
I'm running a business and feel so busy already. Will I have time for the masterclass calls?
If you're committed to growth, you can find the time for yourself and your business! You can fit this membership around your existing work week, and tune in LIVE or watch the replays when you get a chance. You can come back to the recordings again and again whenever you need a refresher. Calls are available to access for 12 months and they include strategies to improve your business and save you time too, so you might feel busy now but with a little help, you'll feel a lot better soon. I'm handing over my templates, how-to guides and plans to help you cut down hours and create work-life balance. This is about making more sales and working less.
I don't have an advertising or marketing budget. Will I have to spend on Facebook ads to grow with these strategies?
Nope! I grew my six-figure business with a zero-dollar budget, and I made my first $500,000 in sales without spending a single dollar on Facebook advertising. I know how to make sales without a marketing budget and that's what I'm sharing with you - the free strategies I used to grow my business. I don't personally teach Facebook advertising because I've never had to use it! We do however, have masterclass calls with advertising professionals so you can learn about Facebook and Google Ads if you want to. Take what you need, and leave what you don't need! Everything else you'll learn inside the Slow Fashion Lab is free to implement, you'll just need to apply a little time and elbow grease.
I'm not tech savy. Do I have to use a complicated online program to access this community?
Nope! I've made this super easy for you. You'll be emailed all the links you need each month to tune into our calls, along with your video masterclass and tutorial recordings. Just follow the links in your email - easy! The Slow Fashion Lab is designed to be easy to use and easy to follow, so masterclass calls are recorded in a step-by-step format that you can re-watch, and downloads are delivered directly to your inbox to re-read, or revisit as much or as little as you need. Easy!
Is the Slow Fashion Circle for new or established fashion businesses?
Both. You're in the right place if you're new to running a business and you're also in the right place if you've been running your business for a while too! The Slow Fashion Lab is designed for ethical and sustainable fashion businesses of all sizes. You'll learn through a step-by-step process with videos, tutorials, workbooks, and downloadable templates, so it doesn't matter if your business is a month old, a year old or a decade old, you'll find the strategies and resources you need to increase your sales and improve your business. Business can always be better, no matter what stage of business you're in!
I've tried online courses and they haven't helped. How is The Fashion Advocate's Slow Fashion Circle different?
Spending money on growth is a big step, especially when the budget is tight, so I understand your hesitation. I've been disappointed with other online courses too, which is why I've created something truly unique. Our masterclass calls include only valuable information and you'll receive all the business blueprints you need. There's no fluff here! I'm here to make the world a better place through fashion - and that means helping you as much as I can by giving you everything I know, because your success means more of a positive impact! The Slow Fashion Lab is also specifically designed for sustainable fashion businesses, ethical fashion brands, circular fashion businesses and purpose-driven companies. I'm not sharing general information, I'm sharing industry-specific, niche-specific information. I'm an award winning business operator, an award winning social media marketer, and an experienced CEO in charge of multiple slow fashion businesses, so I know what works and what doesn't. Most online courses are taught by people who operate out of a text book or people who have never actually owned and operated a fashion business, but I'm teaching tried and tested, real and reliable fashion industry-specific strategies for growth. It's real experience, not textbook or internet theory.
I spent my first five years in business stressed and in debt.
If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.
I WAS SO EXHAUSTED AND I WANTED TO QUIT.
Then I worked out a strategy that dramactially changed my business, increased my sales, and saved me time.
The Fashion Advocate is the #1 learning destination for ethical, sustainable, circular and slow fashion businesses, brands and labels.
Learn how to make more sales and make the world a better place with your fashion business.
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For every size business.
My Slow Fashion Lab membership is industry-specific and designed for every size of fashion business, big or small, solo-founder or team-leader. The strategies I teach will help you grow whether you're just starting out and need structure or you're established and want to scale.
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Guidance and motivation.
My industry-specific Slow Fashion Lab membership includes all the help and support you need to build confidence, take action and find motivation. This is about taking small, practical steps every day to foster serious business success.
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Tried and trusted strategies.
My industry-specific Slow Fashion Lab membership shares my tried, tested, trusted and proven strategies for fashion business success. I've worked with hundreds of brands big and small who testify again and again that my strategies improve their business and increase sales.
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Authentic and personal.
My industry-specific Slow Fashion Lab membership is authentic and personal to give you the mentoring and help you need to get practical answers to your questions. My video sessions are engaging, fun and easy to follow.
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Proven money making methods.
My industry-specific Slow Fashion Lab membership will empower you with the knowledge you need to expand your sustainable fashion business and increase your income. This is about making more sales, because the more money you make, the more good you can do!
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Practical and actionable plans.
My industry-specific Slow Fashion Lab membership shares my time-saving, stress-reducing and productivity-boosting strategies to help you create work-life balance. My courses come with practical plans that are easy to implement so you can take action today.
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No advertising budget needed.
My industry-specific Slow Fashion Lab membership includes all the free strategic steps I took to build a six-figure business on a shoestring budget. I'm sharing my six-figure blueprint and it doesn't include Facebook advertising or a marketing budget. My strategies only need your time!
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Done-for-you templates.
My industry-specific Slow Fashion Lab membership comes with easy to use and downloadable templates, fashion business strategies, plans and documents. Whatever course you take, you'll have everything you need to increase your sales and improve your business.
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Save money and avoid mistakes.
My industry-specific Slow Fashion Lab membership includes money-saving strategies to streamline your business and to help you avoid the most common mistakes you can make. Time is money, and I want to save you both so you can scale and succeed with your slow fashion business!
DOORS OPEN SOON
SLOW FASHION LAB
A mentoring program and supportive community for slow fashion brands.
Created by a Harvard Business School Certified mentor and backed by industry experts.
Grow at your own pace. Show up to live calls or catch up on recordings in your own time.
Connect with a like-minded community of slow fashion founders and find support.
Take what you need and leave what you don't. This is a tailored solution for your individual business.
Access to the vault of business strategy workshops and resources to guide your growth.
Tried, tested, trusted and proven.
The Fashion Advocate is an award-winning business and a trusted name in the fashion industry.
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