18 Australian designers, 8 days of retail, a whole lot of good fashion

Ethical fashion is my lifeblood; I wear it, I buy it, I promote it, I advocate for it. It’s not often that I meet someone new and the words ‘ethical fashion’ don’t end up in the conversation. I’m not that cursing vegan who stands out the front of a steak restaurant, but if someone asks me about what I do, I take the opportunity and I run with it.

Sometimes when I tell people what I do, they’re surprised that I’ve been able to make a career out of it because ethical and sustainable fashion is not something they see every day. It's not on everyone’s radar, and sometimes, hearing the words ‘ethical fashion’ in a conversation with me is the first time they’ve even heard about it.

When you’re an ethical fashion nut like me though, it’s something you seek out, something you Google search daily, something you hunt down, but it’s not always that easy to find.

It’s why I launched The Fashion Advocate – to bring together a community of independent ethical and sustainable Australian designers and make them accessible and easy to find for the everyday shopper.

My appreciation of collaboration and community is also why I’m a member of the Australian Fashion Council. Collaboration is at the heart of the Australian Fashion Council, and it’s what makes the AFC Curated pop-up shops so inviting. The AFC Curated program has been running since 2017, and the forthcoming AFC Curated pop-up is shaping up to be one of their best events yet.

Popping up in the iconic Melbourne Town Hall from August 31st to September 7th, the AFC is bringing some of my favourite Australian labels together including A.BCH (pictured), Autark, Kholo and Harlow, offering an immersive shopping experience and a chance to meet the makers.

Ethical fashion is about the people behind it, the intent and the impact of it, and it's the kind of fashion you want to be involved in. Pop down to the AFC Curated pop-up next week and support your local makers and creators.

The Fashion Advocate x

The Fashion Advocate AFC curated pop up ABCH ethical Melbourne fashion

The Fashion Advocate AFC curated pop up ABCH ethical Melbourne fashion

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!

READ MY STORY

Want to know the top three ways to grow a successful and sustainable fashion brand?

  • ASK A LOT OF QUESTIONS

    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.

    FIND ME ON INSTAGRAM HERE

  • KNOWLEDGE IS POWER

    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!

    READ THE BLOG HERE

  • BUILD YOUR SKILLSET AND LEVEL UP

    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.

    BUILD YOUR SKILLSET NOW