A radical parallel universe

And here is strength. And here is beauty. And here is the threshold to a radical parallel universe. These are the words which Melbourne based shoe label, Radical Yes, use to define itself, and they symbolise the brand’s fundamental philosophies.

Founder and brand director Kerryn Moscicki is a big believer in building a strong creative community, and she’s also an avid innovator and transparency advocate. Kerryn is passionate about the process behind each pair of Radical Yes shoes – a rarity in today’s fast fashion society – and now, after 15 years in the shoe business, she’s embarked on a locally manufactured collaboration with Post Sole Studio.

“We have always been proactively transparent about where our products are made, and we work hard to create social responsibility projects through our partnership with Not-For-Profit organisation, Wear For Success. The idea to manufacture in Melbourne came from the same place of wanting to be transparent about our process and contribute to the local community and economy as much as we could.”

The Melbourne made capsule features two pairs of ‘Cosmic Wonder’ sandals, both handcrafted in Abbotsford, and they’re consistent with the Radical Yes brand mission to minimise waste and push boundaries with one silhouette. 

“Our brand was established on the idea of using only one ‘last’ (a silhouette form in shoe crafting terms), to explore different upper patterns and material executions. Essentially, we wanted to push the boundaries of one last as far as we could, and in the beginning, it meant we had one last with seven different lace-up patterns. We stuck firmly to this brand brief up until AW17 – when we introduced one other last, built around a thicker outsole construction in response to our customer requests for a deeper profile sole. Embarking on a locally made project was another opportunity to try a new silhouette and outsole execution because it marked a shift in our evolution. Post Sole Studio are well known for their sandals locally and (like all makers), they have a specific handwriting to their pattern work which we felt married well to our own aesthetic.”

The ‘Cosmic Wonder’ sandals balance wearability with unique details; crafted in a classic warrior style and finished with an athletic cleated rubber outsole in contrasting colours, each pair is lovingly handmade, perfect for everyday wear and most importantly – comfortable.

Treat your soles to one of only 60 pairs at radicalyes.com.au and support local makers and creators. 

Images: Agnieszka Chabros.

The Fashion Advocate x

The-Fashion-Advocate-Radical-Yes-Australian-designer-shoes-Melbourne-fashion-blogger-Well-Made-Clothes-and-Alice-is-Back-shop-online

The-Fashion-Advocate-Radical-Yes-Australian-designer-shoes-Melbourne-fashion-blogger-Well-Made-Clothes-and-Alice-is-Back-shop-online

The-Fashion-Advocate-Radical-Yes-Australian-designer-shoes-Melbourne-fashion-blogger-Well-Made-Clothes-and-Alice-is-Back-shop-online

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!

READ MY STORY

Want to know the top three ways to grow a successful and sustainable fashion brand?

  • ASK A LOT OF QUESTIONS

    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.

    FIND ME ON INSTAGRAM HERE

  • KNOWLEDGE IS POWER

    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!

    READ THE BLOG HERE

  • BUILD YOUR SKILLSET AND LEVEL UP

    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.

    BUILD YOUR SKILLSET NOW