Pricing. It's a hot topic, especially in the ethical and sustainable fashion world. When you can buy a $4 fast fashion dress online, it can be tricky explaining to a customer why your ethical and sustainable dress is $400.
The thing is, your price point is not a barrier to sales and it's not the price tag holding back your sales. It’s your strategy.
Yes, market positioning matters and there's definitely a little science behind pricing and value perception, but ultimately, selling isn’t about the price point.
I can sell a $40 standard white t-shirt with my strategy. I can sell a $800 luxury linen dress with the same strategy. I can sell a $2000 leather jacket with the SAME strategy - because the price point doesn’t matter.
The price you're selling your ethical and sustainable products for doesn’t matter, but how you sell them, does.
If Nike can sell a $28,000 pair of sneakers, you can sell your slow fashion.
If Gucci can sell a $1,800 pair of hideous slippers intended never to leave the house, you can sell your slow fashion.
If Cartier can sell a $5,500 ring that looks like a studded dog collar, you can sell your slow fashion.
But if your products aren't selling - it's got nothing to do with the amount on your price tag. It’s about how you connect with people and how you educate them on value.
If you’re struggling to sell your ethical, sustainable, circular or slow fashion range, use my strategy. I made half a million dollars in a few short years with my methods and none of them involved paying for ads or boosting posts.
Using this strategy also made me feel calmer about running my business, I was less stressed, and I was clearer on what I had to do - which meant I loved running my business a whole lot more too.
Book a free strategy session to chat about my strategy and let me help you overcome your barriers to selling so you can increase your impact and change the world through your fashion business.