Does your price point really matter? Is it holding back your sales?

Pricing. It's a hot topic, especially in the ethical and sustainable fashion world. When you can buy a $4 fast fashion dress online, it can be tricky explaining to a customer why your ethical and sustainable dress is $400.

The thing is, your price point is not a barrier to sales and it's not the price tag holding back your sales. It’s your strategy.

Yes, market positioning matters and there's definitely a little science behind pricing and value perception, but ultimately, selling isn’t about the price point.

I can sell a $40 standard white t-shirt with my strategy. I can sell a $800 luxury linen dress with the same strategy. I can sell a $2000 leather jacket with the SAME strategy - because the price point doesn’t matter.

The price you're selling your ethical and sustainable products for doesn’t matter, but how you sell them, does.

If Nike can sell a $28,000 pair of sneakers, you can sell your slow fashion.

If Gucci can sell a $1,800 pair of hideous slippers intended never to leave the house, you can sell your slow fashion.

If Cartier can sell a $5,500 ring that looks like a studded dog collar, you can sell your slow fashion.

But if your products aren't selling - it's got nothing to do with the amount on your price tag. It’s about how you connect with people and how you educate them on value.

If you’re struggling to sell your ethical, sustainable, circular or slow fashion range, use my strategy. I made half a million dollars in a few short years with my methods and none of them involved paying for ads or boosting posts.

Using this strategy also made me feel calmer about running my business, I was less stressed, and I was clearer on what I had to do - which meant I loved running my business a whole lot more too. 

Book a free strategy session to chat about my strategy and let me help you overcome your barriers to selling so you can increase your impact and change the world through your fashion business.

Claire x

Pricing. It's a hot topic, especially in the ethical and sustainable fashion world. When you can buy a $4 fast fashion dress online, it can be tricky explaining to a customer why your ethical and sustainable dress is $400.  The thing is, your price point is not a barrier to sales and it's not the price tag holding back your sales. It’s your strategy.  Yes, market positioning matters and there's definitely a little science behind pricing and value perception, but ultimately, selling isn’t about the price point.  I can sell a $40 standard white t-shirt with my strategy. I can sell a $800 luxury linen dress with the same strategy. I can sell a $2000 leather jacket with the SAME strategy - because the price point doesn’t matter.  The price you're selling your ethical and sustainable products for doesn’t matter, but how you sell them, does.  If Nike can sell a $28,000 pair of sneakers, you can sell your slow fashion.  If Gucci can sell an $1,800 pair of hideous slippers intended never to leave the house, you can sell your slow fashion.  If Cartier can sell a $5,500 ring that looks like a studded dog collar, you can sell your slow fashion.  But if your products aren't selling - it's got nothing to do with the amount on your price tag. It’s about how you connect with people and how you educate them on value.  If you’re struggling to sell your ethical, sustainable, circular or slow fashion range, use my strategy. I made half a million dollars in a few short years with my methods and none of them involved paying for ads or boosting posts.  Using this strategy also made me feel calmer about running my business, I was less stressed, and I was clearer on what I had to do - which meant I loved running my business a whole lot more too.   Book a free strategy session to chat about my strategy and let me help you overcome your barriers to selling so you can increase your impact and change the world through your fashion business. Claire x

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!

READ MY STORY

Want to know the top three ways to grow a successful and sustainable fashion brand?

  • ASK A LOT OF QUESTIONS

    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.

    FIND ME ON INSTAGRAM HERE

  • KNOWLEDGE IS POWER

    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!

    READ THE BLOG HERE

  • BUILD YOUR SKILLSET AND LEVEL UP

    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.

    BUILD YOUR SKILLSET NOW