Simone Farrugia is a stylist, designer, creative consultant, and fashion’s greatest fan. Her roll-call of clients could make any blogger blush, and she’s worked with some of the biggest names in the industry including Westfield, Emporium Melbourne, Chadstone, David Jones, Universal Music and Warner Bros. She first dabbled in the industry with her own label, Guiro, but now that her hands are full with the Australian fashion week calendar, shoots and runways, Simone dedicates her time to styling. We stole ten minutes from Simone’s busy schedule to quiz her on the ins and outs of the Melbourne styling industry…
What was your first fashion memory?
My Grandmother was an excellent sewer. She made my sister and I the most beautiful blue dresses, with tulle and gold polka dots… I still have some of them!
Define your job?
That’s really hard! I feel like only people in the industry know how much logistics and running around is involved in styling. Being a stylist is basically about fashion logistics.
How did you prepare for a career in styling?
I have a long history in fashion retail, never underestimate the value of retail work! I also gained a lot of experience from volunteering countless times as a dresser and assistant stylist on shoots and at events.
What is the biggest misconception people have about your job?
That I’m hanging out with famous people in boutiques sipping lattes all day! A lot of people seem to think it’s far more glamorous than it actually is.
How do you stay updated on the current trends?
I think if you are truly passionate about something, you can’t help but devour everything that’s out there. I’m just naturally curious, so I absorb everything.
How important is fashion week for you?
I think in a community sense, it’s hugely important as it promotes local designers and the industry in Australia. In relation to the previous question, the trend-setting punters at these events are a great source of inspiration too.
What challenges do you face as a stylist?
It’s challenging when I’m working on projects that are significantly important to me but not necessarily ‘high profile’. Social media holds power in the world of styling (and everywhere else for that matter), so if you have a client with a huge following, designers are happy to dress them. If they’re not big on social media – even though they might be crazy talented or an amazing individual – labels aren’t interested in dressing them. I understand that’s marketing, but it breaks my heart a little! That’s why I have a particular fondness for brands that see past that and I’ll use those brands again and again.
What’s the best part of your job?
Making someone feel like a million bucks in what they’re wearing.
What is your favourite item in your closet?
A vintage black Prada dress.
What’s the best style advice you’ve ever received?
Wear clothes that fit properly. It sounds simple but making sure pieces are tailored correctly and fit you can improve an outfit enormously.
What are your styling kit essentials?
Safety pins, double sided tape and a steamer.
Do you have any advice for emerging fashion stylists?
Say yes to every opportunity. Nurture relationships with PR people, they are the gatekeepers, they’ll either be your saving grace or your worst enemies.
Stay up to date with the latest trends and follow Simone’s fashion journey on Instagram.
The Fashion Advocate x
