Slow fashion businesses don’t struggle because their products aren’t good enough. They struggle because customers don’t remember them.
Fast fashion brands flood the market with mass-produced trends, heavy advertising, and influencer-driven hype. They’re everywhere—all the time. But that’s not the kind of brand recognition slow fashion needs.
Slow fashion brands don’t need to be everywhere—they need to be unforgettable in the right places.
So, if you're running an ethical, sustainable, handmade or slow fashion business, how do you build a brand that sticks in customers’ minds, creates loyalty, and makes people feel something? How do you make sure you're front of mind every time someone is ready to shop? How do you make sure customers think of you and not Temu when they want to buy?
Here’s how....
1. Own your story and share it everywhere.
Fast fashion brands compete on price. Slow fashion brands compete on meaning.
If you’re only marketing your products, you’re missing the biggest reason people buy: connection. People don’t just want to know what you sell—they want to know why you sell it.
Your brand story should be front and centre in everything you do. Your customers should see your mission on your website—not just your products. Your Instagram captions should make people feel something—not just describe materials. Your emails should remind customers why they fell in love with your brand—not just promote sales.
When customers feel personally connected to your brand’s story, they remember you—and they buy from you.
2. Make your brand visually unforgettable.
Most slow fashion brands blend into a sea of beige. Ethical fashion doesn’t have to look the same as everyone else.
Think of the brands that stand out in your mind. It’s never just about their logo—it’s the feeling they create.
Does your branding have a distinct look, feel, and energy? Do your photos, packaging, and website all tell a cohesive visual story? If someone removed your logo, would customers still know it’s you?
Consistency builds trust. Recognition builds sales. And if your brand looks like every other slow fashion label, you’re making it harder for customers to remember you.
3. Create an experience, not just a product.
Fast fashion makes it easy to buy. Slow fashion needs to make it easy to connect.
The brands customers love aren’t just selling clothes—they’re selling a feeling. And that feeling should be woven into every interaction customers have with your brand.
Are you creating engaging, interactive content on social media—or just posting products? Is your packaging something customers want to share and talk about? Do your emails feel personal, valuable, and worth opening?
When customers feel something, they remember you. And when they remember you, they return.
Slow fashion brands don’t need to shout louder than fast fashion. They just need to make a deeper impact.
If you’re tired of feeling invisible, struggling to make sales, and wondering why customers aren’t connecting with your brand, I can help.
Join me for my LIVE online workshop on February 27th, F*ck Fast Fashion: The 7 Secrets of Successful Slow Fashion Brands to learn how to stand out, build a brand customers actually remember, and grow—without selling out.
Because f*ck fast fashion.
Are you with me?
Claire x
