Implementing an SEO strategy transformed me from stressed and into debt to making over $500k in sales.

'SEO isn't important'. That's what I used to tell myself when I didn't understand it, but when I actually implemented an SEO strategy into my slow fashion business, I went from stressed and into debt to making over $500k in sales running Australia's largest online store for ethical and sustainable fashion.

Before I started working on my SEO strategy though, my business was a mess. I was fueled by my passion and my purpose, but I wasn't paying enough attention to my profit or my strategy. I was treading water and even though some weeks were great, others were dismal, and I really wasn't moving ahead. I also wasn't paying myself a wage because the business wasn't making enough of a consistent profit, so I was stressed, in debt, exhausted and running on adrenaline. It was no way to run a business.

So when I crashed and burned at the five year mark, it was time to change things, and one of the first things I changed - was my strategy. I didn't have one, and it was time to implement one.

When I started to learn about SEO so I could implement an SEO strategy into my slow fashion business, I hated it. I didn't understand it, it felt really hard, I got confused, and when I started to feel frustrated, I'd walk away from it.

But that was another habit I had to break - shying away from things I didn't understand and burying my head in the sand hoping it would fix itself. So, I had to commit to being consistent and sticking with SEO. Over time, I learnt what SEO was, why SEO was so important, and how to implement an SEO strategy into my business, and when I did - the penny finally dropped. My traffic increased, my sales increased, and my business grew. 

Now, I've released my SEO for Slow Fashion Masterclass so you can skip the frustration, reduce the overwhelm, and learn how to implement an SEO strategy the easy way, so you can increase your sales and increase your impact without the headache of hours on Google trying to decipher the tech talk. 

My SEO masterclass is the solution you've been searching for to simplify SEO and apply easy slow fashion specific strategies that actually work. Get it here.

Claire x 

Implementing an SEO strategy transformed me from stressed and into debt to making over $500k in sales.

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


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    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.