Knowledge is power. Empower yourself with knowledge.

KNOWLEDGE IS POWER. If I can dream up, write, publish and print a fashion magazine with zero publishing experience, you can learn how to use Instagram to grow your fashion business. 

I had no idea what I was doing when I started my magazine for The Fashion Advocate. I’d been running our online store, organising our events and managing our content, so I had a handle on all things ‘project management’ within the business, but I wanted to throw a print magazine in the mix.

I wanted something tangible. I wanted something tactile. I wanted something beautifully printed and filled with good stories about good people doing good things.

So, I up-skilled and I taught myself how to put a magazine together. By Issue 02, I’d pulled together a team to do it, but the first issue – I did it all by myself. I had an idea, I didn’t have the budget, but I knew I could learn how to do it so… I did!

Then I sold and shipped it worldwide and started securing advertising to cover costs - with no advertising experience too. 

But if I hadn’t backed myself and decided to get uncomfortable for a few weeks learning how to do it all, I wouldn’t have done it and I would have missed a huge opportunity.

That’s what I don’t want YOU to miss – a huge, mammoth, massive, crazy big opportunity on Instagram.

If you’re scared of it, I feel you. I was once upon a time too. If it frustrates you, I feel you. It still frustrates me too. If you don’t think it’ll make sales for your business – that’s where I’ve got to stop you.

I practically built my six figure business on Instagram, and I want to show you how to do the same. Learn how to use Instagram for your fashion business and increase your positive impact with my Social Media Masterclass Course.

You can learn how to use Instagram as a force for good and promote your ethical and sustainable fashion business in an authentic (and free!) way, right here.

Claire x

The Fashion Advocate ethical sustainable circular slow fashion brand business mentor online course marketing masterclass purpose profit how to positive change

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


Want to know the top three ways to grow a successful and sustainable fashion brand?


    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.



    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.