I was recently interviewed by Omar De Silva for Disrupt Radio's Start-Up Nation show on all things profit and purpose. It was such a great reminder that when you're growing an ethical, sustainable, circular or slow fashion brand - you can't have one without the other.
The more money you make = the more good you can do in the world, and you can make ethical and sustainable choices, but you need to profit in order to deliver your purpose.
That means making money, and lots of it. Here’s some healthy money beliefs for you…
1️⃣ You can have both purpose and profit, you don’t have to choose one or the other. There’s a way to run your business ethically and stay true to your purpose at the same time while increasing your profit. Learn more about that here.
2️⃣ Ethically making money isn’t greedy, that’s how we change the world. I make the world a better place every single day through my business. I plant a tree with every order. I donate to charities and good causes. I do a whole lot of good things, but I also make money, and it’s not greedy or wrong or bad. Why? Because the more money I make, the more I can donate. The more money I make, the more trees I can plant. The more money I make, the bigger the marketing budget I have to inspire more people to create positive change with their fashion businesses. Making money ethically is a good thing because it means making a bigger impact. Learn more about increasing your sales here, so you can increase your impact.
3️⃣ You can be grateful and follow your purpose - and still want to make more money. It’s ok to want to make money because there are a lot of things that need fixing in the world – and money fixes those things. If you’re running a purpose-driven fashion business, you SHOULD make more money, because the world needs more good people making money who use that money to make the world a better place.
If you’re running an ethical, sustainable, circular or slow fashion business that you launched so that you could change the world, but you’re not paying yourself a wage, you haven’t got a business. You have a very expensive hobby.
If you want to learn how to change that, book a strategy session here and I’ll help you turn your business around.
You can also listen to the full episode by clicking on the player below.
Claire x
