Profit and purpose are not mutually exclusive. You don't have to choose one or the other - purpose or profit, because purpose-driven fashion businesses can be wildly profitable. Making money and having a positive impact can go hand in hand.
There’s a common misconception that if you’re running a social enterprise, charity, not-for-profit or purpose-driven fashion business, that you'll make less money, or that you shouldn’t make a lot of money. After all, isn't our purpose to make an impact, not make millions of dollars?
That misconception is exactly that – a misconception.
The fact of the matter is, the more you make, the greater impact you can have.
Running a social enterprise fashion label, a purpose-driven fashion business, an ethical fashion brand or a sustainable fashion business has its challenges, but increasing profits shouldn’t be one of them which is why I’ve designed my masterclass courses the way I have.
Running an ethical, sustainable, circular or slow fashion business isn't just about ticking off the Sustainable Development Goals, it’s about strategy, growth, marketing, mindset and scaling.
The better you do, the better the world does, and the more you make, the more you can donate or give to the causes you’re passionate about.
It’s that simple. Check out my online masterclass courses here and scale your sustainable fashion business, because the more you make, the better you can make the world.
Claire x
