You know what the biggest lie is that fast fashion has ever sold? That cheaper is better and more is more.
We all know it's not true, and yet, slow fashion brands often feel pressured to compete with that.
I see it all the time—ethical founders feel like they have to offer discounts just to get customers through the door. They feel like they have to lower their prices to compete with Shein. They feel like they have to hustle harder just to make the same impact fast fashion does in a single ad on Facebook.
But you don’t have to sell out to sell more.
Fast fashion wins by flooding the market with mass-produced trends, but slow fashion wins by creating meaning, loyalty, and connection.
So if you want to increase your sales without lowering your prices, running ads, or burning yourself out—here’s how:
1. Sell the feeling, not just the product.
Fast fashion brands don’t market clothes—they market confidence, lifestyle, and desire. They don’t say 'This top is polyester,' they say, 'This is the top you’ll wear on a night you’ll never forget.' They sell a feeling, the moment, the desire.
Slow fashion brands, on the other hand, often focus on facts—organic cotton, deadstock fabric, ethical production. Important? Yes. But emotion is what makes people buy.
Instead of leading with sustainability, lead with the experience, and then include the credentials.
2. Build demand before the product drops.
Fast fashion sells in reaction—they see a trend, pump it out, and sell it fast. Slow fashion sells with intention.
If you’re launching a collection and only talking about it the week before release, you’re missing out on months of potential sales.
Take your audience on the journey. Show sneak peeks, share behind-the-scenes, and explain your process. When customers feel part of the creation process, they’re invested before the product even launches—and ready to buy when it does.
3. Create urgency—without discounting.
Fast fashion tricks people into urgency with fake sales and countdown timers. Slow fashion can create real urgency, ethically.
Try limited releases and small-batch production, it makes your pieces feel exclusive. Test pre-orders and let customers secure their favourite pieces before they sell out. Try waitlists and build hype before launching new styles.
People value what feels scarce—so use that to your advantage without ever compromising on your values.
Your brand deserves to sell out—without selling out.
You don’t need to compete on price. You don’t need to run ads. You don’t need to compromise your ethics.
You need the right strategy.
And if you’re ready to start selling more without selling out, I can show you how.
Join me for my LIVE online workshop, F*ck Fast Fashion: The 7 Secrets of Successful Slow Fashion Brands, where I’ll teach you how to stand out, increase your sales, and scale—without running ads, offering discounts, or sacrificing your values.
Because f*ck fast fashion.
Are you with me?
Claire x
