Influencers. You either love 'em or hate 'em. What I've worked out though, is that most brands who don't like influencers, approached their influencer campaigns without a strategy, and didn't really create a campaign at all. Sending free products to people with big followings in the hopes you'll make millions of sales - isn't a good strategy.
So, to save you time and money, I've created the ultimate Influencer Marketing Guide for Slow Fashion, and it's a comprehensive how-to manual that covers the what, the why, and the how of influencer marketing for slow fashion brands.
It's packed with valuable insights, practical advice, step-by-step processes and real-world examples to empower you to make a positive impact through influencer collaborations.
Still unsure about influencer marketing? Here are the top 5 reasons why you should work with influencers to grow your fashion brand...
1. You can grow your social media following, fast.
Influencers have a dedicated and engaged following on social media, so when they feature you, it exposes your products and your brand to a broader audience, increasing brand visibility and awareness.
2. You can reach your target customers, easily.
When you carefully choose influencers that align with your brand's values and your mission, the content they create will resonate with your target audience. This ensures that your message reaches the right people who are already interested in ethical and sustainable fashion - so you're spending less time trying to find your customers, and instead, you can use an influencer to bring them to you.
3. You can gain credibility in the fashion industry (aka good street cred).
When you partner with influencers who are experts in the fashion industry, especially in the ethical and sustainable space, it adds credibility to your brand. Their support and their content can validate your commitment to slow fashion principles, and you can build your brand street cred by leaning on the influencer's reputation.
4. You can craft powerful stories through creative content.
Influencers are highly skilled storytellers. They can bring your brand story to life and share your mission in a really compelling way, and it resonates with their audience on a personal level.
5. You can access different demographics of customers.
Working with a range of influencers can help you reach different demographics. Whether you're targeting Gen Z, millennials, or older consumers, influencers can bridge generational gaps and get you in front of new customer groups that you can't get in front of yourself.
Working with influencers is a powerful way to grow your slow fashion brand, and it's a must-do marketing strategy. If you feel uneasy about it or you're not sure how to go about it, you're not alone. The influencer marketing industry has had a bad rap in recent years, but when you approach an influencer campaign with a strong strategy, a clear goal, and a bulletproof agreement, you'll see great returns.
And it's all included in my ultimate Influencer Marketing Guide for Slow Fashion here.