This is how a real ethical and sustainable fashion brand operates

Jacky Stickler is at the forefront of the fashion revolution. As the Founder and Creative Director of ‘sticks + stone’, she’s passionate about ethics and sustainability, and she’s built a brand on values and purpose.

She defines her aesthetic as ‘bold and bright, balanced with everyday staples’, and while her colours and prints may change from collection to collection, her ethical and sustainable ideals remain a constant for her brand.

What sustainable materials do you use?
We craft all of our garments with environmentally conscious fabrics. We use Global Organic Textile Standard (GOTS) Certified sustainable organic cotton materials that are entirely free of synthetic chemicals such as pesticides and fertilisers, and they’re coloured with all natural, non-toxic dyes too. Of course, certification of organic processes and outputs is crucial to this process. Our fabrics are sourced globally, primarily from India, and are accredited with GOTS Certification which is the worldwide leading textile processing standard for organic fibres. The Standard includes ecological and social criteria, supported by independent certification of the entire textile supply chain, giving us and our customers confidence in the credibility of the end product.

What sustainable business practices do you implement?
We practice many zero-waste initiatives within the label. Our design and pattern making processes take into account how material and resources are used and adjusted accordingly throughout the design process, to ensure materials are used as efficiently as possible. We use 100% recycled natural packaging for all orders to customers and also where possible when ordering in products from suppliers. We also use Australia’s first 100% carbon neutral delivery service who partner with ‘Climate Friendly’ to offset emissions of every parcel that they collect and deliver, meaning our deliveries have a positive environmental impact!

Are you transparent about your ethical production?
Yes! We use skilled machinists from local Australian production houses to craft our products. All who play a role in the design, development and production of our garments are working in safe, clean and ethical environments where the protection of human rights is paramount. Purchases support the livelihood of these positive production environments and that of talented Australian workers. We pride ourselves on making all garments with love and a strong social conscience, so our customers can feel good knowing that their purchase is also doing good.

What ethical partnerships do you have in place?
To help as many people as possible to engage with sustainable and ethical fashion, we love collaborating with ethical partners and influencers like The Fashion Advocate. Teaming up to work on projects with like-minded businesses and influencers helps up to join our resources and messages, to help educate more people and help them connect with conscious practices in whichever way resonates with them the best. We have a few collaborations in the pipeline with other sustainable brands, watch this space!

How do you promote ethics and sustainability through social media?
Let’s not forget, this is fashion, and it’s a fun and creative way to express ourselves! If we can encourage any fashion lover to be more curious about sustainable and ethical practices in general, even if they don’t purchase anything from our label, we feel like we’ve done our job! We love connecting with fashion lovers via our social platforms online, to help people become more conscious about their shopping habits.

The Fashion Advocate x



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