There’s a strange kind of pressure in the fashion e-commerce and business world.
A pressure to figure it out fast, to scale quickly, to hack the algorithm, automate your sales, and turn your purpose-led slow fashion brand into some kind of sleek, passive-income machine.
And there's 51 thousand courses to make you feel like you have to do it all and rush it all and make the millions, now. Hustle, hustle, hustle.
If you’ve ever found yourself subscribing to these kind of fast-paced, grow-at-all-costs courses or programs just to start and not finish because they feel so off—you’re not alone.
I've done them. The 'blow up your Instagram' courses, the 'explode your sales' programs, the 'fastest way to make 7-figures' promises—I was lured by them all in the beginning—because there was nothing else. There was nothing that made sense for slow fashion.
But when I started my slow fashion business over a decade ago, I needed help, so I downloaded all the freebies. I joined all the masterminds. I paid for monthly memberships that looked glossy on the outside but didn’t even scratch the surface of what I actually needed.
They didn’t get slow fashion.
They didn’t understand values-led growth.
They didn’t see me or my impact or what I was really trying to achieve.
And they made me feel like I was the problem when things didn’t click.
But I wasn’t the problem.
The strategy was the problem.
Because it wasn’t built for someone like me—someone building something meaningful, ethical, and sustainable from the ground up, by myself in the beginning with limited time, low energy, and no budget.
I didn't need more strategies that ignored my reality. You don't either.
You need support that honours it. You need a space that understands it. You need a community where you can ask 'silly' questions and get real, helpful answers. You need a space where you can talk about burnout, balance and boundaries—not just conversions, upsells and discounts.
You need somewhere to grow relationships, not just followers. You need something that helps you feel seen, heard, and held—especially on the hard days. That’s what I was craving for so long. And when I couldn’t find it, I built it.
And now, the Slow Fashion Lab is all yours.
This isn’t another subscription that piles on the pressure. It’s a space to breathe. To learn, grow, connect, and be part of something bigger than your to-do list.
Inside the Slow Fashion Lab, we’re not chasing trends or forcing funnels. We’re building community, clarity, and conscious growth.
We talk about what’s really going on behind the scenes. We honour your pace. We work from your values — not against them.
And yes, we still talk strategy — but the kind that feels doable. The kind that works for founders who care deeply and want to grow without selling their souls or burying themselves in mountains of content planning burnout.
I am not here to sell you more stuff or marketing fluff. I am here to support you. Because you don’t need to do more. You don’t need to subscribe to someone else’s version of success. You just need to be supported as you are while you grow in a way that actually feels good.
Because there is no right way, only what feels right, and I want to help guide you towards running your business in a way that feels right and joyous and easy and in balance. And that's what we’re doing inside the Slow Fashion Lab.
- One-time joining fee.
- Lifetime access.
- No pressure. No BS.
- Just honest, practical support in a community with founders who get it.
If you're tired of trying to do it all on your own, if you’re craving clarity, confidence, and real connection, if you’re building something good for the world and want help to grow it—gently, sustainably, and strategically, this is your sign.
The Slow Fashion Lab opens May 1st. Come and join us. You don’t have to do this alone anymore.
Claire x
