Look good. Do good. Wear your values.

Sign up for good vibes and good news about our latest ethical and sustainable arrivals!

No Thanks

"I am a positive change maker, an avid clothes lover, an advocate for ethical fashion, and a conscious consumer."

It was from my front row seat at A.F. Vandevorst during Paris Fashion Week in 2014 that I decided I would wake up every day in the name of fashion. As Sherry Qiu bound down the runway through a sea of smoke, everyone else was looking left – and I was looking right. I found myself completely absorbed in the menagerie of photographers before me, stacked on top, around and underneath each other, elbow to elbow and cheek to cheek in a silently understood mess. They were still, with only the movement of fingers on cameras and only the sound of fluttering lenses, synced in a frenzying harmony with every step each model took. Pose, snap snap, pose.

These were mere outfits on the runway to some, but moments in time to me. Each different angle became infinitely worthy to be captured, lusted over, longed for and needed. As crushed khaki linen layers and scarlet silks marched down the barrel of the runway, I was mesmerised, I was captivated, I was inspired. I decided then and there, that fashion would be the one thing I would always pursue, on a constant hunt for moments that move me. It is one thing to know trends, it is another to understand the feeling of fashion, and I felt it running through every vein in my body.

So, I wrapped up my overseas travels after working in the fashion industry in Berlin, New York, Paris and Milan, and I moved my whole life from Brisbane to Melbourne - Australia's epicentre of all things fashion. I launched The Fashion Advocate, and penned my mission: to establish a passionate and powerful community of brands and businesses who are dedicated to the greater good. Now, The Fashion Advocate is a social enterprise, an online store, a magazine, an annual runway event, a tribe of humans who get each other, and a series of pop up shops supporting ethical and sustainable Australian and New Zealand fashion, beauty and lifestyle labels.

Together, we exist to create change, and together, we use our businesses as a force for good. Our community of brands create positive social and environmental change every day, consciously designing and creatively thinking, always in pursuit of a better, more ethical and sustainable world. 

What started as a digital diary of my fashion musings has grown into a community of likeminded humans who care about their impact, and as we grow, so too does our positive impact, but our ethical and sustainable values never waiver.

Now is the time to look deep down into the bottom drawer, into the darkest corners of our wardrobes, and think about the impacts of our consuming habits. Your wardrobe and your home reflect who you are and what you stand for, and mine reflect my ethics and values. I could reference Chanel, Anna Wintour or Alexander McQueen, who have all coined some of the most memorable quotes in fashion history, but I agree most with Alber Elbaz, who said, “Fashion is pure, intense emotions. It’s not about design. It’s about feelings."

Feelings are what make us human, yet somewhere along the way, we lost our values when fast fashion became a monster - and we lost the feeling of fashion. 

I want to bring it back. I want to slow things down. I want to remind people of the true value of their clothes and educate shoppers to respect the people who make them. I work every day on my quest to inspire people to think consciously about their wardrobes, because every garment counts.

– Claire Goldsworthy, Founder of The Fashion Advocate. 

AUSTRALIA'S TOP 50 INFLUENCERS

#17 THE FASHION ADVOCATE

Australia’s Top 50 Influencer Awards celebrate the success and impact of Australian online influencers across social media platforms. The Fashion Advocate ranked at #17 in 2017, alongside notable fashion bloggers Miss Gunner and The Trend Spotter.

Claire is in a league of her own. She supports the Australian fashion industry with integrity and dedication, and no other Australian fashion magazine upholds such authenticity or honesty. 

Josephine Romeo Bastone.
Designer, Romeo Bastone Couture.

The fashion industry can sometimes be divisive in nature, but The Fashion Advocate brings fashion back to its true nature, using it as a unifying force to weave the threads towards a better and brighter fashion future. 

Tanisha Angel. 
Writer, VAMFF.

Claire’s contribution to the Australian fashion industry distinguishes her as a role model and an activist for change. She is a clear example of what the industry needs to turn the system around.

Juss Coneybeer.
Partner, Fairsew.

2018
Women's Weekly Women of The Future Finalist

2017
Australia's Top 50 Influencers The Fashion Advocate #17

2018
Young Victorian of the Year Arts and Fashion Award Semi-Finalist

2017
Young Victorian of the Year Arts and Fashion Top 3 Finalist

2017
Optus My Business Awards Retail Business of the Year Top 9 Finalist

2016
Virgin Australia Melbourne Fashion Festival Fashion Correspondent Finalist

TOP 75 ECO BLOGS GLOBALLY

#20 The Fashion Advocate

The Fashion Advocate is ranked at #20 in the World's Top 75 Sustainable, Ethical and Slow Fashion blogs.