Build a profitable slow fashion business with a sustainable strategy.
Use a tried, tested, trusted and proven system to:
- Increase your sales
- Build a profitable brand
- Find your joy and flow
- Grow without burning out
A complete business toolkit for sustainable fashion founders.
Build a business without the burnout using 10 of my most powerful resources.
You’ll learn how to price for profit, sell more with your story, market without being sleazy, and create steady sales that honour your energy.
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"The strategy calls have been amazing with super helpful tips and strategies that are tailored to sustainable fashion businesses and are broken down into bitesize pieces that even I can digest and implement with my full schedule!"
Rebecca R
Founder and Designer
Flipslide -
"You've been instrumental in helping me through my foundational processes and re-inspiring me to continue with this amazing brand I am building. Thank you for the confidence and the encouragement."
Sophie V
Founder and Designer
La Sierra -
"Working with The Fashion Advocate has been a very positive journey, and I can wholeheartedly recommend Claire's mentoring to anyone looking to navigate the sustainable fashion world."
Bibi M
Founder and Designer
Mad Nomad -
"Claire is a really smart and successful woman and she's a force in her field. She really understands the digital space. Claire's positive attitude is infectious and she gives you the confidence to know you can do something like this. Claire, you are amazing."
Jo M
Founder and CEO
Matilda Life -
"Claire has been integral to my brand growth. I was sick of everyone telling me the only way to grow was Facebook ads but Claire showed me so many alternative and free growth strategies that actually worked."
Rick B
Founder and Designer
Mister Bladin -
"As scary as all of this has been, it’s already working. With the price rise, my own perception of what I offer has changed. My gratitude has been off the charts every time I see an order pop up on my website. Now I’m feeling heaps more in touch with the value of what I bring to the world."
Clare G
Founder and Designer
Slow Fashion Australia -
"Working with Claire and the team at The Fashion Advocate has been an amazing experience for us. As a label based in a small town of Western Australia, she has been able to offer us the strategies and exposure we needed to break into the eastern market."
Gaelle B
Founder and Designer
The Anjelms Project -
"If you’re struggling to make sales and feel like your social media efforts aren’t getting results, I can’t recommend Claire’ enough. It was a game-changer for my business. Claire teaches practical, no-fluff strategies. Best of all, you can apply everything she teaches without spending money on ads or offering discounts! If you're looking for real results, Claire’s help is worth it!"
Denise D
Founder
Slappas Thongs
The TFA Framework complete edition.
- Regular price
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$ 4,997.00 AUD - Regular price
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- Sale price
-
$ 4,997.00 AUD
LIFETIME access to course resources.
BONUS F*ck Fast Fashion workshop access.
BONUS pricing workshop access.
BONUS 3-month Slow Fashion Lab access.
Feeling stuck? This is what you need.
Tired of guessing your prices? You'll learn how to price properly, without second-guessing every sale.
Posting with no plan isn’t working? You’ll get a calm, repeatable rhythm for Instagram so you’re not scrambling.
Sales are up and down? We focus on steady orders from right-fit customers instead of chasing spikes.
Don’t want to be salesy? You’ll learn how to talk about your work and values in a way that feels natural and converts.
Discounting feels icky? You’ll have ethical ways to launch, sell and move stock, without the panic promos.
Small audience? No problem. Learn how to build depth and loyalty, not vanity metrics.
Close to burnout? Learn simple systems and boundaries protect your energy and create more space for designing and making.
Grow a profitable, purpose-driven brand.
+ F* FAST FASHION digital workshop.
Learn the 7 secrets of successful slow fashion brands so you can stop struggling and start growing.
+ Make More Sales Sustainably digital pricing workshop.
Learn how to price properly and make more sales in a sustainable way so you don't have to discount.
+ Purpose For Profit course.
Understand your purpose in business so you can get clear on your strategy, create a plan and kick big goals.
+ Customer Target Market course.
Learn my easy target market customer blueprint so you can attract aligned customers, reduce the overwhelm, and increase your sales straight away.
+ Marketing Blueprint course.
Learn how to market your slow fashion business with my easy and organic 8-step marketing strategy to grow your sales without ads.
+ Instagram For Fashion course.
Learn how to use Instagram to make more sales with my downloadable and printable done-for-you templates, plans, blueprints and strategies.
+ Pre-launch Planning course.
Learn how to launch your brand or new collection successfully, increase your reach and secure sales easily.
+ PR and Media course.
Learn how to secure press features and grow your reach with powerful press releases and fashion PR secrets to convert more sales.
+ SEO For Sustainable Fashion course.
Learn the proven SEO strategy that transformed me from stressed and in debt to making my first $500,000 running one of the largest online stores for ethical and sustainable fashion.
+ Slow Fashion Lab 3 month access.
You'll gain exclusive access to the Lab with monthly group mentoring calls, help from a private founders community to connect, collaborate and grow, proven templates and tools, to skip the guesswork and save time, plus access to multi-million-dollar-making sustainable fashion mentors and experts.
JOIN A LIKEMINDED COMMUNITY OF SLOW FASHION FOUNDERS
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The strategy calls are invaluable.
READ MORE REVIEWS"This was the best decision I have ever made! Claire has been nothing but supportive and her strategies and helpful tactics help me stay relevant and take my business from an unknown to the recognition that it deserves. Her weekly calls bring great insight and her continual strategies in managing a sustainable fashion business have been invaluable! I highly recommend!"
Peggy, Designer and Founder, Juliette et Felicity.
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Claire explains every step of the process.
READ MORE REVIEWS"Claire gives me so much clarity into the content creating process and how to communicate my message to my clients. She explains every step of the process very clearly, which makes it so easy to put an effective plan in action. Her mentoring came into my life when I was feeling lost in my business. Her ongoing support makes you feel like you're not alone in the process! Thank so much for your support Claire!"
Fernanda, Founder and Designer, Fernanda Covarrubias.
WITH THE RIGHT STRATEGY AND SUPPORT—ANYTHING IS possible.
This is what your future looks like:
- You’re making consistent sales from aligned customers.
- You’ve got a strategy—and support to execute it.
- Your brand stands out in the slow fashion space.
- You’re confident, empowered, and growing.
- You stop second-guessing your strategy and start taking aligned action.
- You grow your audience organically—no sleazy sales tactics or confusing tech.
- You get personalised support from mentors who get slow fashion.
- You connect with a community of founders who share your values and your struggles.
- You build systems that actually support your sustainability goals.
- Most importantly—business feels easy and joyful.
Access a powerful library of masterclasses and workshops with fashion industry experts, conscious marketing professionals, and slow fashion growth specialists.
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Kirstie Clements
Former Editor in Chief, Vogue Australia
Kirstie is an Australian fashion industry icon, bestselling author, editor, journalist, keynote speaker, PR expert and in-demand fashion business mentor.
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Marnie Goding
Founder and Designer, ELK The Label
Marnie is an ethical and sustainable fashion expert and an industry pioneer with 20 years experience building one of Australia's most recognised fashion brands, ELK.
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Melanie Silva
VP and Managing Director, Google
Mel Silva is the VP and Managing Director for Google Australia and New Zealand and a Board Member of the Business Council of Australia. Mel is passionate about diversity, innovation and AI.
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Megan Winter
Meta Ads Expert, Lume Marketing
Megan is an award winning growth-focussed marketing strategist, a Meta Ads expert and the Founder of Lume Marketing. She believes income and impact can coexist with the right strategy. -
Athena Savvas
Sustainability and Impact Manager, DIISH
Athena is a professional do-gooder, dedicated to shaping a sustainable future for all. She's the Sustainability and Impact Manager at DIISH and host of The Sustainability Exchange podcast.
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Jade Warne
Founder and Brand Strategist, Small Business Growth Club
Jade is a social media queen, content expert, brand strategist and the Founder of Small Business Growth Club, a digital membership that exists to make the hard business stuff easier.
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Tahlia Crinis
PR Expert, Boss Media PR
Tahlia is an award-winning PR professional and the Founder of Boss Media PR, a boutique public relations firm. She's worked with high profile celebrities and cult-status fashion brands for over a decade, bringing a wealth of experience, knowledge and contacts to the table.
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Rachael Calvert
Founder and Designer, MARVELL LANE
Rachael applies her passion for great design and her sustainability philosophies to MARVELL LANE, an Australian cult label changing the fashion, swimwear and lingerie offering for fuller busted women.
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Anna Tillotson
Shopify Expert, House of Cart
Anna knows the ever-changing Shopify ecosystem inside and out. She's a passionate e-commerce expert specialising in next-level Shopify design and development to help her clients scale successfully.
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Amber Hodgman
Head of Medley
Amber is the Head of Medley, an ethical Australian jewellery label with conscious design at its core. Amber's industry insight is rich and she brings her experience building a million-dollar jewellery brand to the table.
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Jasmine Gescheit
Founder and Designer, Jasmine Alexa
Jasmine is a leader in the world of entrepreneurship and she inspires others to pursue their dreams fearlessly and embrace the challenges of building a successful business.
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Karishma Kasabia
Industry Disruptor and Designer, Kholo
Karishma is your go-to hype girl, your cheer squad and your been-there-done-that industry disruptor. Her cult status size-inclusive ethical fashion label is proof that passion can overcome any challenge.
The TFA Framework complete edition.
- Regular price
-
$ 4,997.00 AUD - Regular price
-
- Sale price
-
$ 4,997.00 AUD
LIFETIME access to course resources.
BONUS F*ck Fast Fashion workshop access.
BONUS pricing workshop access.
BONUS 3-month Slow Fashion Lab access.
Running a fashion business is hard. This makes it easier.
I'm running a business and feel so busy already. Will I have time for this?
You can fit this around your existing work week. Tune in LIVE to Lab calls or watch the replays when you get a chance, and watch the course resources at any time of day. You can come back to the recordings again and again whenever you need a refresher. You might feel busy now but with a little help, you'll feel a lot better soon. I'm handing over my templates, how-to guides and plans to help you cut down hours and create work-life balance. This is about making more sales and working less.
I don't have an advertising or marketing budget. Will I have to spend on Facebook ads to grow with these strategies?
Nope! I made my first $500,000 in sales without spending a single dollar on Facebook advertising. I know how to make sales without a marketing budget and that's what I'm sharing with you - the free strategies I used to grow my business. You can watch a Facebook advertising masterclass inside the Lab if you're ready for that step, but everything else is free to implement, you'll just need to apply a little time and elbow grease.
I'm not tech savy. Do I have to use a complicated online program to access this community?
Nope! I've made this super easy for you. You'll be emailed all the links you need to log into one platform that includes everything you need. Links for LIVE calls, downloads, video masterclass and tutorial recordings - everything is in one place. Just follow the links in your email - easy!
Is this for new or established fashion businesses?
Both. You're in the right place if you're new to running a business and you're also in the right place if you've been running your business for a while too! My resources are designed for ethical and sustainable fashion businesses of all sizes. You'll learn through a step-by-step process with videos, tutorials, workbooks, and downloadable templates, so it doesn't matter if your business is a month old, a year old or a decade old, you'll find the strategies and resources you need to increase your sales and improve your business. Business can always be better, no matter what stage of business you're in!
I've tried online courses and they haven't helped. How is The Fashion Advocate different?
Spending money on growth is a big step, especially when the budget is tight, so I understand your hesitation. I've been disappointed with other online courses too, which is why I've created something truly unique. My resources include only valuable information and you'll receive all the business blueprints you need. There's no fluff here! I'm here to make the world a better place through fashion - and that means helping you as much as I can by giving you everything I know, because your success means more of a positive impact! This is also specifically designed for sustainable fashion businesses, ethical fashion brands, circular fashion businesses and purpose-driven companies. I'm not sharing general information, I'm sharing industry-specific, niche-specific information. I'm an award winning business operator, an award winning social media marketer, and an experienced CEO in charge of multiple slow fashion businesses, so I know what works and what doesn't. Most online courses are taught by people who operate out of a text book or people who have never actually owned and operated a fashion business, but I'm teaching tried and tested, real and reliable fashion industry-specific strategies for growth. It's real experience, not textbook or internet theory.
The Fashion Advocate is the #1 community for ethical, sustainable, circular and slow fashion businesses, brands and labels.
Learn how to make more sales and make the world a better place with your fashion business.
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For every size business.
This is industry-specific and designed for every size of fashion business, big or small, solo-founder or team-leader. The strategies you'll learn will help you grow whether you're just starting out and need structure or you're established and want to scale.
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Guidance and motivation.
The industry-specific community membership includes all the help and support you need to build confidence, take action and find motivation. This is about taking small, practical steps every day to foster business success.
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Tried and trusted strategies.
The industry-specific tried, tested, trusted and proven strategies are for fashion businesses. This has helped hundreds of brands big and small who testify again and again that these strategies improve their business and increase sales.
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Authentic and personal.
What I give is authentic and personal to give you the mentoring and help you need to get practical answers to your questions. The video sessions are engaging, fun and easy to follow.
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Proven money making methods.
This will empower you with the knowledge you need to expand your sustainable fashion business and increase your income. This is about making more sales, because the more money you make, the more good you can do!
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Practical and actionable plans.
I share time-saving, stress-reducing and productivity-boosting strategies to help you create work-life balance. Each video comes with practical plans that are easy to implement so you can take action today.
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No advertising budget needed.
My resources include all the free strategic steps you can take to build your business on a shoestring budget. I share my six-figure strategies and they don't include Facebook advertising or a marketing budget. These strategies only need your time!
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Done-for-you templates.
Courses come with easy to use downloadable templates, fashion business strategies, plans and documents. You'll have everything you need to increase your sales and improve your business.
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Save money and avoid mistakes.
You'll learn money-saving strategies to streamline your business and to help you avoid the most common mistakes slow fashion brands make. Time is money, and I want to save you both so you can scale and succeed with your slow fashion business!
The TFA Framework complete edition.
- Regular price
-
$ 4,997.00 AUD - Regular price
-
- Sale price
-
$ 4,997.00 AUD
LIFETIME access to course resources.
BONUS F*ck Fast Fashion workshop access.
BONUS pricing workshop access.
BONUS 3-month Slow Fashion Lab access.
Tried, tested, trusted and proven.
The Fashion Advocate is an award-winning business and a trusted name in the fashion industry.
We've been featured in...
