It's 2019, and as a society, we're moving faster, sleeping less and consuming more than we ever have before. Both the fashion and beauty industries are growing at a rate of knots, and the global cosmetic products market is expected to reach a value of USD 863 billion by 2024. If you do the math, that's a lot of makeup, a lot of products, and a lot of empty bottles.
In an attempt to slow things down and reinvigorate the value we place in our products, SA Beauty Supplies support other local Australian businesses, embracing slow fashion and slow beauty practices. It's a family-owned and operated business, and brush by brush, SA Beauty Supplies is painting a pretty picture for the future of our local beauty industry.
Their approach to beauty is one of the many reasons why we partnered with them on our 2019 IDENTITY runway, and each of our guests took home a vegan-friendly Zoya Nail Polish from the SA Beauty Supplies range.
Elle Thomas is SA Beauty Supplies' Marketing Coordinator, and she knows a thing or two about what it takes to build a successful beauty business...
Tell us about the birth and growth of the business and your partnership with Zoya Nail Polish?
The owners of SA Beauty Supplies and the Australian distributors of Zoya, Sharon and Vince Mazzeo, formerly worked for a distributor themselves. They became very eager to take on a similar business venture after that experience, but at the time, Sharon was undertaking her studies in Beauty Therapy. She grew very passionate about beauty products and their functions, and the couple saw that beauty therapists in Australia needed better access to high-standard, professional products, and their understanding enabled them to direct business this way. SA Beauty Supplies provides a collection of these products and brands, along with the necessary education and workshops all in one place. Zoya fell into the heart of SA Beauty Supplies, and we're proudly the exclusive Australian distributor. Zoya was founded in 1986 with a focus on natural nails, skin care, and herbal treatments, and they've grown to become a manufacturer of the most innovative professional beauty products. They were the first to remove toxic ingredients such as toluene, formaldehyde, and DBP (dibutyl phthalate) from polish formulations, and they're ‘BIG10 FREE’ accredited. Zoya shares our values, but so do all of our products maintain focus on the health and well-being of salons, spas, and consumers. You will find Zoya in the world’s best salons, spas, and resorts; not in discount stores. We continually receive praise from top fashion magazines like Glamour and Allure, and year after year, we're voted No.1 by our users.
We love to support small, local and family-owned businesses. Why do you think it’s important for consumers to do the same?
When you purchase from local family-owned businesses like us, it enriches the whole community as the revenue is circulated back into the local economy. Supporting local businesses means more job opportunities are created, which is most essential with the rising rate of unemployment here in South Australia.
What does your screening process look like for brands?
When we're seeking or assessing brands to distribute, SA Beauty Supplies makes sure every component of the brand, product or service is of utmost professional standard and quality. It is essential to have a reputable brand, but more importantly a brand that delivers results backed by extensive research and evidence.
You organise and host beauty training workshops too. Why?
SA Beauty Supplies continually offers workshops because there is education is critical for the continued growth and success of any beauty salon or business. Businesses need to be up-to-date with new techniques, products and trends to ensure progress, remain competitive, and thus prevent falling behind. Unlike general online beauty tutorials, our workshops are run by qualified professionals that work in the field. The first-hand practical and theoretical training maximises our students' understanding and allows for professional guidance and evaluation to be given. In the beauty industry, our customers come to us asking about new trends and ask for professional advice, so we must have top knowledge to answer questions and to be able to offer these products and services to them. Our workshops include Elleebana Lash Lift, Sublime Brow Henna, Diamond Brow Mikroblading and Hydro-microabrasion, Lycon Waxing, CND Shellac and Shellac LUXE, JB Lashes Classic Eyelash Extensions, Napoleon Perdis Masterclass, Vani-t Spray Tanning and skincare, and the Cuccio Pro-Dipping System, among others.
What are three of your favourite brands that you work with?
Zoya Nail Polish, JB Lashes and Oligodermie Professional Skincare.
Support your local businesses and shop the SA Beauty Supplies range at sabeauty.com.au.
The Fashion Advocate x
