35% of ocean micro-plastic pollution is created by the fashion and textile industry. Let's change it.

35% of ocean micro-plastic pollution is created by the fashion and textile industry. How is that possible? I’ll tell you how.

Around 70% of all fashion is now made with polyester and other synthetic fabrics like nylon, Lycra and spandex.

That’s two-thirds, and two-thirds too much.

So what’s the big deal and how does it get into the ocean?

Every time synthetic fabrics are washed, they shed tiny tiny fibres, and those fibres are called plastic micro particles. Yep, polyester is made from petroleum, and it’s literally just a softer version of that Tupperware container you have in your kitchen cupboard.

Polyester is plastic. Nylon is plastic. Spandex is plastic. Acetate is plastic. Neoprene is plastic. Elastane is plastic. Acrylic is plastic. Lycra is plastic.

Every time you buy (or make) synthetic clothing, you’re contributing to a really big problem.

So what’s the solution? Avoid synthetic fabrics. Don’t wear them, don’t use them, don’t buy them, don’t wash them, don’t make clothes with them.

Simple.

If you’re running an ethical, sustainable, circular or slow fashion brand and you’re using synthetics, you can’t really call yourself a sustainable or slow fashion brand.

BUT! You can make changes. You can change the fabrics you use and create a better, more sustainable brand. Reach out to me if you need help doing that!

Claire x

35% of ocean micro-plastic pollution is created by the fashion industry. Let's change it.

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!

READ MY STORY

Want to know the top three ways to grow a successful and sustainable fashion brand?

  • ASK A LOT OF QUESTIONS

    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.

    FIND ME ON INSTAGRAM HERE

  • KNOWLEDGE IS POWER

    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!

    READ THE BLOG HERE

  • BUILD YOUR SKILLSET AND LEVEL UP

    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.

    BUILD YOUR SKILLSET NOW