This is what really happens when you align your strategy with your mission.

Most marketing programs sell you a promise: more sales, more followers, more visibility. Maybe even millions of dollars—and who doesn't want that?

And yes, my Instagram Growth Lab will help you grow your sales, and possibly make you millions, but that’s not really why my clients join.

They join because they’re tired of second-guessing themselves. They're tired of pouring hours into Instagram with nothing to show for it. They're tired of feeling like success is reserved for fast fashion brands with big budgets and teams.

They join because they want to feel like their work matters again. Because they’re craving clarity. Because they want to run their business without burning out.

So yes, you will make more sales, but here’s what really changes when you join Instagram Growth Lab...

1. You finally stop doubting yourself.

You stop asking, 'Am I doing this right?' every time you post. You stop staring at the screen for an hour, rewriting your caption for the fifth time. You stop questioning whether your product is the problem.

Instead, you start showing up with confidence—because you have a plan. You know what to say, how to say it, and who you’re saying it to. You’re no longer 'winging it.' You’re leading.

2. You reconnect with the joy in your business.

Marketing starts to feel like service, not a chore. You remember why you started your business in the first place. You fall back in love with the story behind your work—and your audience does too.

You’re no longer chasing likes. You’re building real connections with people who care about what you care about. Instagram stops being a drain, and starts becoming a place of community, alignment, and purpose. You experience the magic of purpose. 

3. You make aligned sales—without selling out.

You learn how to sell in a way that feels good. Not pushy. Not performative. Not like you’ve copied some get-rich-quick marketer’s funnel.

Sales become a natural extension of your storytelling. You speak with conviction. You make clear offers. You invite people in. And they say yes—because they trust you.

This is marketing that honours your values. This is a strategy that feels like you.

4. You stop feeling so alone in all of this.

Being a slow fashion founder can be lonely. Especially when you’re building something with heart in a world that moves fast.

Inside the Instagram Growth Lab, you’re surrounded by other purpose-led creatives who get it. You share wins, ask questions, get feedback, and feel seen. And that? That’s something no template can offer.

5. You finally see what's possible.

Most slow fashion founders come into the Lab unsure if their brand can really grow—without ads, without sacrificing their values. By the end, they see what’s truly possible when strategy is perfectly paired with purpose.

They start showing up consistently, without burning out. They start attracting the right customers, not just more followers. They start selling confidently, without guilt or confusion. And they grow—sustainably.

Because my Instagram Growth Lab isn't just a program. It's a reset. A reclaiming. A return to the kind of business you always imagined you’d run. And yes, it is an investment in yourself, but when you invest in yourself and your business—you're investing in your potential to make more sales, to make a greater impact, to deepen your connection to your business and find the joy again. 

We start March 31 and it's open to only 10 spots—so I can give every founder the time, energy, and support they deserve.

If you’re ready to stop spinning your wheels and start growing with clarity and purpose, this is your sign.

Check out the full details here or DM me if you’d like to chat and make sure it’s the right fit.

Let’s use fashion as a force for good—and make it work for you too.

Claire x

The Fashion Advocate INstagram Growth Lab online digital course for ethical sustainable handmade eco fashion brands businesses how to grow followers marketing expert Brisbane Australia Sustainable Sales System mastermind jewellery
The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!

READ MY STORY

Want to know the top three ways to grow a successful and sustainable fashion brand?

  • ASK A LOT OF QUESTIONS

    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.

    FIND ME ON INSTAGRAM HERE

  • KNOWLEDGE IS POWER

    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!

    READ THE BLOG HERE

  • BUILD YOUR SKILLSET AND LEVEL UP

    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.

    BUILD YOUR SKILLSET NOW