50% of millennials trust influencers more than ads and influencer marketing works with a strategy.

Influencers. You either love ‘em or you hate ‘em. The problem is, most brands I’ve worked with that hate ‘em, have gone into their influencer collaborations without a strategy, without an agreement and without a plan - so it’s a complete waste of money and stock and time.

Would you drive on a highway without a license? No, you wouldn’t. So why would you work with an influencer without an instruction manual?

If you’re new to it, let me be your driving instructor, because there’s a right and wrong way to approach influencers. You can do it the hard and expensive way, or you can do it the easy and profitable way, and I’m all about the easy, fun and stress-free ways to grow your slow fashion business.

My new Ultimate Guide to Influencer Marketing for Slow Fashion is out and it’s the only thing you need to learn the WHAT, the WHY and the exact HOW of working with influencers to grow your slow fashion brand.

Here’s the facts…

✅ 50% of millennials trust influencers more than ads.

✅ When it’s done with a strategy, brands see a 32% increase in engagement from their influencer marketing campaigns.

✅ In 2023, there’s also been a 16% increase in return on investment for brands which means more sales than ever before from influencer marketing collaborations.

✅ I 100% believe influencer marketing WORKS.


These positive results ONLY happen with a strategy, and I’ve got the goods all wrapped up in one ultimate guide for you so you can start using influencer marketing to increase your sales and increase your impact.

If you’re running an ethical, sustainable, circular or slow fashion brand and you’re not exploring influencer marketing, you’re missing a big opportunity to grow.

Get my Ultimate Guide to Influencer Marketing for Slow Fashion here and start growing your ethical, sustainable, circular or slow fashion brand today with the power of influencers. 

Claire x

Ultimate Guide to Influencer Marketing for Slow Fashion business coach course how to

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


Want to know the top three ways to grow a successful and sustainable fashion brand?


    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.



    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.