A behind-the-scenes look at the program changing the future of slow fashion.

The internet is full of marketing programs and online courses promising instant sales and overnight success. They're everywhere and they're exhausting. They pitch the hard sell, they promise millions, and they grab you by the balls with an offer that expires within the hour. 

They're about the hacks, the secrets, the get-rich-quick schemes. 

So I get it if you're hesitant about my Instagram Growth Lab. But that’s not what I'm about.

This isn’t about hacking the algorithm. It’s not about dancing on reels. And it’s definitely not about pushing your products with urgency and salesy tactics that don’t feel like you.

This is about building a sustainable sales system that supports your slow fashion business—ethically, organically, and in alignment with your values.

Because fast fashion might move fas but slow fashion moves with intention.

So what's actually inside my Instagram Growth Lab?

I could list the modules and worksheets (and I will in a moment), but first, I want to tell you what this program is really about.

It’s about turning your Instagram into a consistent sales channel—without selling out your values, compromising your time, or sucking your energy.

It’s about helping you understand what actually drives buying decisions and how to apply it to your content. It's about showing up with purpose and confidence without posting every day. It's about building trust, connection and community that naturally leads to sales

Most importantly, it's about finally feeling like Instagram is working for your brand—not draining it.

So here's a sneak peek behind my ten-years-in-the-trenches framework that changes everything...

We dive deep into my slow fashion sales system—a method I created after years of trial, error, and testing what actually works for slow fashion brands on Instagram.

It's about...

  1. Message – Clarifying your brand story, values, and voice.

  2. Momentum – Creating consistent content that builds trust.

  3. Magnetism – Attracting the right audience through an aligned strategy.

  4. Meaningful selling – Offering in a way that feels natural and connected.

When you work through this framework inside the Lab, the shift is powerful. 

You go from guessing to knowing what to post.

From talking into the void to having real conversations.

From hoping for sales to creating them—on purpose.

You also get... 

  • 5 weeks of training modules, broken into bite-sized lessons.

  • Practical worksheets and templates to apply to your brand immediately.

  • Live group mentoring calls where you can get real-time feedback, guidance, and support.

  • Access to me during the Lab for personal support and strategy help. 

  • Access to a community of like-minded slow fashion founders on the same journey. 

And no fluff. No filler. Just the tools, support, and strategy you actually need to grow your sales—sustainably.

This isn't a course. It's a turning point.

I created this program because I know what it feels like to be trying 51 million things and still hearing crickets.

My Instagram Growth Lab is the program I wish I had when I was struggling. And now, it’s here to help you grow—with intention, clarity, and meaning.

If you're curious to see more, contact me and share your story.

Applications are open now but there are only 10 spots—so I can give every founder the time, energy, and support they deserve.

Reach out now.

Claire x

The Fashion Advocate INstagram Growth Lab online digital course for ethical sustainable handmade eco fashion brands businesses how to grow followers marketing expert Brisbane Australia Sustainable Sales System
The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!

READ MY STORY

Want to know the top three ways to grow a successful and sustainable fashion brand?

  • ASK A LOT OF QUESTIONS

    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.

    FIND ME ON INSTAGRAM HERE

  • KNOWLEDGE IS POWER

    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!

    READ THE BLOG HERE

  • BUILD YOUR SKILLSET AND LEVEL UP

    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.

    BUILD YOUR SKILLSET NOW