Australians spend $5 billion a year on fashion. Is your slow fashion label seeing some of that?

I don’t believe the news about there being a recession and I don’t focus on the negativity around retail being ‘slow’, because it's a fact: Australians spend $5 BILLION on fashion every single year.

There is money to be spent on fashion.

There are customers to get in front of.

There are sales to be made.

There is a positive impact to be had.

Where there’s a will, there’s a way.

I know how hard it is to build a brand, I’ve done it, but if you focus on all the hard stuff, you get stuck in the mud and you don’t move forward.

But, I also know how EASY it can be to make sales and run a slow fashion brand when you’ve figured out the right strategies.

I know how easy it can be to double, triple and quadruple your website traffic with a few tiny tweaks.

I know how easy it is to convert a follower into a visitor and a visitor into a customer with the right plan and the right ecommerce pathway.

If you haven’t had the year you thought you would, or you want a better year next year, I’m here to tell you that it’s entirely possible and entirely doable.

Increasing your sales and increasing your impact is 100% doable with the right strategies, and I’ve got 5 billion of those for you. Well, not that many, but a lot, and they work.

Join The Fashion Advocate's Slow Fashion Circle and learn about all the different ways you can turn your slow fashion brand around, increase your sales, and build a brand you love.

Claire x

Australians spend $5 BILLION on fashion every single year.

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


Want to know the top three ways to grow a successful and sustainable fashion brand?


    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.



    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.