Community is everything, especially when you're running an ethical, sustainable, circular or slow fashion business.

When I was running one of the largest online stores for ethical and sustainable fashion, I really could have used a slow fashion-specific community. 

I could have used a mentor that had done what I was trying to do and could share their lived experiences.

I could have used a community of likeminded slow fashion business founders to bounce ideas off, ask for advice, get feedback from and just chat with.

I could have used a cheer squad who understood what it was like to be running a sustainable fashion business and all the struggles it comes with.

I could have used access to industry queens and fashion kingpins so I could ask my burning questions and get practical answers for growth.

I could have used a cheer squad to celebrate my wins instead of feeling isolated and cheers-ing my own champagne glass when I was a solo founder.

The first five years of running TFA was so bloody hard. I felt isolated, overwhelmed, stressed, broke, tired, stretched, I needed help, I wanted to scale but didn’t know how, I was scrambling and juggling and just treading water, and I really could have used something like the Slow Fashion Circle back then.

I didn’t have it - and I burnt out. I don’t want that for you, so I’ve created everything I didn’t have and more and my Slow Fashion Circle is here for you.

After I burnt out, I changed things in my business, developed a growth strategy and made over half a million dollars, and I share all those strategies in the Slow Fashion Circle too.

If you want to go fast, go alone. If you want to go far, go together.

These are just some of the beautiful faces in my community, some come and go, some show up to every single call, some use the office hours call and that’s it - but that’s the beauty of this community. It’s created for YOU to work with/in/around your workload, whatever that looks like, and it’s here to help streamline it all and make running an ethical, sustainable, circular and slow fashion business easier too.

Join the Slow Fashion Circle now and get the support, guidance, mentoring and help you need to overcome your slow fashion business struggles and grow. 

Claire x

The Fashion Advocate Slow Fashion Circle
The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


Want to know the top three ways to grow a successful and sustainable fashion brand?


    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.



    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.