Fast fashion thrives on speed, mass production, and disposability. It’s about churning out the lowest quality at the fastest rate. It floods the market with trends that barely last a season before they’re discarded—planned obsolescence is its business model.
And if you’re a slow fashion founder, you feel the impact of the fast fashion madness every day.
You’ve heard customers question your prices, comparing your ethically handcrafted, thoughtfully designed pieces to the $5 polyester dresses on Shein. You’ve watched fast fashion brands steal designs from independent creators and sell them for a fraction of the price. And you’ve felt the frustration of explaining—over and over again—why your brand is different.
I get it. I ran a handmade slow fashion brand, and I built an online store for ethical and sustainable fashion. And you know what my biggest roadblock to growth was? The price of fast fashion.
But you have a secret superpower: fast fashion brands can copy your designs, but they can’t copy your values.
And that’s your greatest advantage.
Fast fashion is built on disposability—slow fashion is built on meaning.
The beauty of slow fashion is that it isn’t just about selling clothes—it’s about creating something that lasts, something that matters, something that means more.
You’re not just making products—you’re telling a story.
You’re not chasing trends—you’re designing for longevity.
You’re not mass-producing cheap, forgettable fashion—you’re building a brand that people connect with.
And despite what fast fashion would have you believe, this is exactly what customers are craving.
Consumers are waking up to the true cost of fast fashion. They don’t want more clutter, more waste, more meaningless shopping. They want pieces they can cherish. They want brands they can believe in. They want fashion they feel good about buying.
And that’s an opportunity for you.
Because while fast fashion relies on endless cycles of overconsumption, slow fashion thrives on emotional connection, ethical craftsmanship, and storytelling.
Your designs aren’t just products. They are your power.
When you lean into conscious design, you make your brand unforgettable. Your designs are not just another product on the shelf; they hold meaning, emotion, and purpose.
When you lean into conscious design, you attract the right customers—the ones who appreciate quality, craftsmanship, and sustainability—and they’re willing to invest in it.
When you lean into conscious design, you set yourself apart from fast fashion—not by trying to compete on price or speed, but by offering something fast fashion never can: authenticity, integrity, and impact.
But unfortunately, having the best product isn’t enough.
If you don’t know how to position your brand, communicate your values, and reach the right customers, you’ll always feel like you’re fighting an uphill battle.
And if you’re feeling it right now, I can help you.
If you’re a slow fashion founder who wants to increase your impact, build a profitable brand, and grow without competing on price, I want to show you how.
If you’re serious about growing a profitable slow fashion brand without sacrificing your values, I’m diving deep into these strategies in my upcoming workshop.
Join me for this month’s LIVE online workshop, F*ck Fast Fashion: The 7 Secrets of Successful Slow Fashion Brands and learn the practical strategies that will help you stand out and scale ethically.
Because f*ck fast fashion.
Claire x
