Fashion, sustainability, business and industry secrets with Janice Breen Burns, Founder of FashLab.

If you run an ethical, sustainable, circular or slow fashion label, you've landed here for a good reason. The Fashion Advocate is the slow fashion ‘business bible’ you've been looking for and it's full of strategies and solutions to help you change the world with your fashion business and increase your impact and sales.

We need to succeed as a community of slow fashion brands if we’re going to create positive change, and that means sharing wisdom and sharing strategies to support each other.

I also believe in the power of conversation. Conversations create change and that’s what my weekly LIVE chats are about. I speak with incredible guests doing amazing things in the slow fashion industry and we talk about all things fashion, business, sustainability, growth strategies and sales. The good, the bad, the ugly, the stuff everyone’s talking about and the stuff we need to talk about more - if it’s happening in the fashion business world, I want to talk about it!

And today's Instagram LIVE with Janice Breen Burns was such a great conversation on all things responsible, independent and sustainable fashion. 

You can watch the full interview on Instagram here and catch up on the three big takeaways from our chat below...

1. Find your tribe.
Running a slow fashion business is tough, but it’s a lot easier when you find your tribe and it’s something Janice is a big advocate of. Surrounding yourself with likeminded people who understand the industry and get the ebs and flows of fashion, is essential for staying sane. Janice believes in the power of peer-learning too and she knows that finding your tribe is an essential part of building a successful fashion business. 

2. Ask the stupid questions. 
Ask the stupid questions. That's the advice Janice gives to anyone starting out in the fashion industry. It's a wild and woolly place working in fashion and it's a fast-paced and complicated industry to navigate, but if you can find the courage to step up and ask questions, even the 'stupid' ones, you'll get the answers you need to grow your slow fashion business. 

3. When it comes to PR and media, make it relevant.
Janice has worked in the fashion PR and media industry for 30 years and some 300 press releases grace her inbox every day. If she's going to pay attention, she needs a good story that links to current affairs or have relevance to fashion industry happenings. Simply releasing a new collection isn't newsworthy enough; if you want to land yourself a headline in the paper, your first few press release lines have to be engaging and they have to be relevant to 'now'.

Learn more about VoxFrock, FashionLab and Janice's industry work via her website here or watch our full Instagram live interview here to learn more about fashion, business, sustainability, sales and growth strategies that you can apply to your own label.

If you're running an ethical, sustainable, circular or slow fashion brand and you have a challenge you're trying to overcome, tune in every week on Instagram to watch my LIVE interviews with brands and businesses who have overcome their own challenges - proving that you can too.

You can also reach out to me here.

Claire x

Fashion, sustainability, business and industry secrets with Janice Breen Burns, Founder of FashLab.

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I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

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    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.



    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



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