Feel like you’re just treading water with your slow fashion business?

Need more time in your day? Feel like you’re chasing your tail? Never getting through your to-do list? Feel like you’re just treading water with your slow fashion business?

I feel you. In the first five years of running The Fashion Advocate when it was an online store (now it’s a mentoring program and digital community for slow fashion brands) that’s all I did - chase my tail.

I felt like all I ever did was hustle and struggle and work so bloody hard. And yes, running a business requires elbow grease, and yes, sometimes it’s hard and that’s all there is to it, but no, it doesn’t have to be hard all the time and it shouldn’t feel like a struggle.

Running an ethical, sustainable, circular and slow fashion business should bring you joy. It should light you up. It should make you happy.

It shouldn’t make you tired, overwhelmed, stressed and exhausted.

It shouldn’t make you scroll the ‘gram wondering why everyone else looks so successful.

It shouldn’t make you sacrifice family time, sleep, healthy choices or time off.

If you’re in that boat (the ‘bad time boat' as I call it) jump off that ship and come join my Slow Fashion Circle.

Inside the Slow Fashion Circle, you’ll learn how to run your slow fashion business the easy, joyful and fun way so you can increase your sales and increase your impact and get some of your time back.

You’ll learn how to do less of stuff that doesn't matter and more of the impactful stuff that really drives growth and sales.

You’ll experience support from a beautiful community of likeminded slow fashion brands who care about what you care about and share values.

You’ll have me in your corner, helping with strategies and manuals to move forward.

I’m really proud of what I’ve created with the Slow Fashion Circle because I’ve been in that bad time boat and it was a horrible place to be - and I don’t want that for you. I want to help you.

DM me, comment, email me, send smoke signals, dive on into the Slow Fashion Circle here, however you reach out, do it. I’m here to help!

Claire x

Feel like you’re just treading water with your slow fashion business? The Fashion Advocate sustainable fashion coach

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


Want to know the top three ways to grow a successful and sustainable fashion brand?


    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.



    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.