I got nude on social media for a good cause. Here's what happened.

The bare naked truth is this: fashion needs to change. While I wonder about posting my bare wobbly body on social media, a 15-year-old girl has worked 15 hours a day for seven days straight making fast fashion in Indonesia and she wonders if she can afford clean water to drink.

While I’m questioning whether it’s a good idea to post my naked body for the world to see, a woman in Bangladesh wishes the world would see her struggles working in a fast fashion factory.

While I feel self-conscious about publishing a post I could regret, an orphaned child in India doesn’t have time for regrets. She works in slave labour conditions making fast fashion to survive - and as much as works, she still lives in poverty.

My issues are not real issues. Fast fashion is a real issue. So, I’ll get my kit off if it means this message goes further on the ‘Gram.

In April 2013, the Rana Plaza building in Bangladesh collapsed. More than 1100 people died and another 2500 were injured, making it the fourth largest industrial disaster in history. The Rana Plaza building was a fast fashion hub. People died making fast fashion. That’s the bottom line.

And this was over 10 years ago, but what’s changed?

Temu, Shein, Zara, Forever 21, H&M and ASOS still exist, and they make a lot of fashion and a lot of money, but at what cost? It’s time to get curious and make some wardrobe changes. 

It's Fashion Revolution month so we have to ask, ‘Who made my clothes?’. 

Fast fashion is predominantly made by women and children who earn twenty cents or LESS per hour, and they work in unsafe conditions, often working weeks without a day off, and days without taking a break.

You know that $10 shirt you bought? Wonder why it was so cheap? The hands that made it weren’t paid a living wage.

Fashion isn’t the problem. Fast fashion is the problem and slow fashion is the solution.

This month, we’re delving into all things ethical and conscious fashion inside my SLOW FASHION CIRCLE and we’re covering it all - accreditations, certifications, living wages, ethics, ethics, ethics.

Because fashion can be a force for good and fashion has the power to change the world - when we do it right.

Claire x

P.S Check out my nudie post here.

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The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!

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Want to know the top three ways to grow a successful and sustainable fashion brand?

  • ASK A LOT OF QUESTIONS

    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.

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  • KNOWLEDGE IS POWER

    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!

    READ THE BLOG HERE

  • BUILD YOUR SKILLSET AND LEVEL UP

    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.

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