Pinterest is one of the best social media platforms you can use to grow your slow fashion brand.

Pinterest. If you’re not using it, you’re losing sales, that's the long and short of it. The Fashion Advocate is now a digital community for slow fashion brands but before my 2023 rebrand and relaunch, it was one of the largest online stores for ethical and sustainable fashion and I used Pinterest to help get me there.

Pinterest drove thousands of customers to my website every single month (yes, thousands) and learned what worked and what didn't work through years of trial and error, which I think is ten times more valuable than any text-book social media coach you'll find.

See I'm about the real learned experience - the stuff you only learn when you're all in, blood, sweat and tears building a slow fashion business day in and day out. I'm about sharing what really works so you can skip the heartache and stress of working out what doesn't. I'm about showing you proven and trusted strategies that worked for me and the hundreds of brands I've worked with too. I'm about honest, organic and free marketing strategies that work on a shoe-string budget because let's face it, in the first few years of running a slow fashion business, that's probably what you've got. 

So, this month inside the Slow Fashion Circle, I'm sharing everything I know about Pinterest so you can perfect your own strategy and use a free platform to increase your sales, increase your impact and grow your ethical, sustainable, circular, handmade or slow fashion brand.

Here's why I love Pinterest... 

✅ No algorithm (well, nothing like Instagram's algorithm anyway).
✅ No cost.
✅ No dancing for reels.
✅ No awkward conversations to the camera.
✅ Set, forget, make sales.

What's more, 518 million people use Pinterest every month to search for something they want to buy. That's a lot of eyeballs and a lot of potential customers. So I’ll say it again: if you’re not using Pinterest, you’re losing sales. 

If you want to learn how to use Pinterest for your ethical, sustainable, circular, handmade or slow fashion brand come on into the Slow Fashion Circle this month and level up to grow your brand.

Inside the Slow Fashion Circle you'll also gain access to slow fashion industry professionals, experts and mentors as well as a beautiful community of like-minded slow fashion business founders to support you on your business journey.

Jump the queue and head straight in here or contact me if you have any questions at all. I'm an open book! 

Claire x

Pinterest is one of the best social media platforms you can use to grow your slow fashion brand - The Fashion Advocate Brisbane Australia coach mentor Pinterest expert
The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


Want to know the top three ways to grow a successful and sustainable fashion brand?


    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.



    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.