Progress over perfection: Where you start is not where you finish.

I have a dirty little secret to share... The Fashion Advocate used to be called something very embarrassing. 

Before The Fashion Advocate was a digital community and mentoring platform, it was an online store for ethical and sustainable fashion, and before that, it started as a blog. I thought I was so fancy when I first started blogging too and I was living in Berlin when I created my Instagram account and called it... 'The Chic Visionaire.'

Embarrassing. So European of me ha!

The Chic Visionaire didn’t last long. It didn't make much sense and some people couldn't pronounce it, so I came up with The Fashion Advocate and it stuck.

Over the years, as I grew and expanded and moved into beauty and lifestyle, not just fashion, I questioned changing it too.

But you know what? It's a name, and names change and that’s what business is all about. Trying things. Testing things. Doing the embarrassing things. Taking risks. Because if you don’t, you’ll end up working for someone who did.

Where you start is not where you finish, so take those risks, take that action, move forward and aim for progress not perfection.

If you're ready to step up up and branch out this year, join The Fashion Advocate's Slow Fashion Circle here.

Claire x

Progress over perfection: Where you start is not where you finish The Fashion Advocate

Back to SUSTAINABLE BUSINESS

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If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!

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Want to know the top three ways to grow a successful and sustainable fashion brand?

  • ASK A LOT OF QUESTIONS

    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.

    FIND ME ON INSTAGRAM HERE

  • KNOWLEDGE IS POWER

    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!

    READ THE BLOG HERE

  • BUILD YOUR SKILLSET AND LEVEL UP

    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.

    BUILD YOUR SKILLSET NOW