I have a love-hate relationship with Instagram. On one hand, it’s an incredible platform to build a business on, to share your mission, and to connect with like-minded customers. But on the other hand, it can feel overwhelming, time-consuming, and discouraging when you’re not seeing the results you want.
If you’ve ever felt stuck or unsure about how to make Instagram work for your slow fashion brand, come and join the party. Every second slow fashion founder I work with agrees that Instagram is one of the biggest struggles of their work week.
What do I post on Instagram? What do I say? What hashtags should I be using? How do I sell without being sales-y? They're all super common questions and when you're constantly thinking instead of taking action, the worst case scenario is that you bury your hand in the sand, post once a month, and ignore the potential of this free marketing machine.
The best case scenario? You realise Instagram is a powerful tool for growth, you use this strategy to streamline your socials, and you start driving thousands of followers to your website every week, because it really is as simple as being consistent and consistently trying.
But what if you're so time-poor that you're struggling with consistency and you're so drained from day-to-day business operations that you don't have the energy to try new Instagram things? If you can muster up 10 minutes a day, you can turn those Instagram struggles into strengths...
Focus on connection over perfection.
Your audience isn’t expecting polished, high-budget campaigns—they’re looking for brands they can trust. Share your process, your challenges, and your wins. Authenticity is your superpower.
Use tools to simplify your strategy.
Instagram doesn’t have to be a guessing game. Tools like the 365 SLOW FASHION CONTENT CALENDAR help you create consistent, meaningful content without the overwhelm. It’s designed specifically for ethical and sustainable brands, so every post idea aligns with your values and goals.
Build engagement through two-way conversations.
The more you engage with your audience, the more loyal they become. Respond to comments, ask for feedback, and make your community feel seen and heard.
Showcase the story behind your brand.
Slow fashion customers love the 'why' behind the things they buy. Share the details—like the artisan who crafted it, the fabric’s origin, or how your designs are made to last. This storytelling approach not only builds trust but inspires customers to invest in your brand.
If you're ready to make Instagram work for your slow fashion business and you're tired of struggling to figure out what to post, when to post, or how to connect with your audience, the 365 SLOW FASHION CONTENT CALENDAR is the solution.
With a year’s worth of slow fashion specific content ideas, themes, and post tips, this calendar takes the stress out of social media. You’ll have everything you need to build your brand authentically, connect with your audience, and grow—without ever feeling overwhelmed.
Claire x
