The simple maths of making sales in your slow fashion business: attract, nurture and convert.

Attract, nurture, convert. That's the simple maths of making sales in your slow fashion business.

1️⃣ Use your social channels to attract customers.

2️⃣ Use your newsletter and blogs to nurture them.

3️⃣ Use your product pages and messaging to convert them.

Attract, nurture, convert.

Sounds simple right? Well, there's a little bit more to it, but you can overthink it and overcomplicate it.

When you're running an ethical, sustainable, circular or slow fashion business, it's easy to overthink things and it's easy to overcomplicate things, because let's face it, there's a lot to do and a lot to think about.

But it can be simple, and I’m here to simplify it for you.

One of the easiest ways to attract new customers and reach a wider audience, is by collaborating with influencers. It's called the 'one to many' approach and when an influencer posts about your brand, that one post reaches many people, and you're catching them all in the top if that funnel up there. It's a little input for a big output, and it's smart business.

If you're new to influencer marketing or you've had a bad experience in the past, don't give up, you just need a strategy and a little help.

It's what my Ultimate Guide to Influencer Marketing for Slow Fashion is all about. It's the exact what, why and how of influencer marketing and it's the strategies and step by step process of successful campaigns that generate sales.

It's also only $48 but it won't be for much longer, so if you want to learn how to work with influencers to increase your sales, and you want to know how to do it the right way to get results, grab your guide now!

Claire x

The simple maths of making sales in your slow fashion business is attract, nurture and convert The Fashion Advocate sustainable fashion marketing

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


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    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.