Attract, nurture, convert. That's the simple maths of making sales in your slow fashion business.
1️⃣ Use your social channels to attract customers.
2️⃣ Use your newsletter and blogs to nurture them.
3️⃣ Use your product pages and messaging to convert them.
Attract, nurture, convert.
Sounds simple right? Well, there's a little bit more to it, but you can overthink it and overcomplicate it.
When you're running an ethical, sustainable, circular or slow fashion business, it's easy to overthink things and it's easy to overcomplicate things, because let's face it, there's a lot to do and a lot to think about.
But it can be simple, and I’m here to simplify it for you.
One of the easiest ways to attract new customers and reach a wider audience, is by collaborating with influencers. It's called the 'one to many' approach and when an influencer posts about your brand, that one post reaches many people, and you're catching them all in the top if that funnel up there. It's a little input for a big output, and it's smart business.
If you're new to influencer marketing or you've had a bad experience in the past, don't give up, you just need a strategy and a little help.
It's what my Ultimate Guide to Influencer Marketing for Slow Fashion is all about. It's the exact what, why and how of influencer marketing and it's the strategies and step by step process of successful campaigns that generate sales.
It's also only $48 but it won't be for much longer, so if you want to learn how to work with influencers to increase your sales, and you want to know how to do it the right way to get results, grab your guide now!