If you're a slow fashion founder, chances are you didn’t start your business for the money. You started it because you care—deeply. You care about the planet, about people, about creating something meaningful and beautiful and sustainable.
But at some point, you’ve probably wondered, 'Can I actually make a living doing this? Like… a proper, abundant, financially stable living?'
The short answer is yes. The longer answer is also yes—and you don’t need to sell your soul or mass-produce in polyester to do it.
I want to break down the myths and the maths so you can see how attainable and how very possible it is.
Firstly, I'll start with the myth that you can't make money doing something good.
This belief is so common in purpose-led industries, especially fashion. We’ve been taught (often subconsciously) that money is dirty, that profit equals greed, and that 'real changemakers' should struggle for their cause.
But money isn't bad. Fast fashion is bad. Exploitation is bad. Greenwashing is bad.
If you're making money ethically while you're solving sustainability issues in the fashion industry—that's something to be proud of.
Because when your business grows, your impact grows with it. You get to support your makers (you included if you're running a handmade fashion business). You can afford to use better materials. You educate your community. You scale sustainability in a world that desperately needs it.
Money is a tool. And in the right hands—your hands—it becomes a force for good.
So let’s talk about how much is possible by looking at the maths—so I'll show you what a million dollar slow fashion business actually looks like.
A million bucks can feel like a pipe dream—some faraway fantasy reserved for giant corporations or viral brands with celebrity founders. But when you break it down, it’s just numbers. And numbers can be worked with.
$1,000,000 per year is about $83,333 per month. That still might sound like a lot, but stick with me.
$83,333 per month is about $2,778 per day. Here’s where it gets juicy. Depending on your pricing, that could look like:
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28 orders a day at $99
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14 orders a day at $199
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7 orders a day at $399
When you look at it like this, it suddenly feels more achievable, right?
Of course, you’re not expected to sell hundreds of units solo every day. But the point is—with the right business model and the right support, a million bucks a year is totally doable.
You could hit your goals through a mix of:
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Higher-ticket pieces like made-to-order collections.
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Pre-orders and drops that create buzz and drive urgency (not in an icky way).
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Wholesale partnerships and ethical stockists.
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Memberships or digital products for your customers alongside your garments.
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Customer loyalty and smart marketing that drives repeat sales.
It’s not about grinding endlessly. It’s about working strategically.
Because the truth about pricing, is that if your pricing is right, anything is possible. If your pricing is wrong, you'll stay stuck.
And one of the biggest mindset shifts we work on inside the Slow Fashion Lab is this...
You don’t need thousands of customers. You need the right pricing for the right people.
Let’s say you make 10 sales in one day.
→ 10 sales at $100 = $1,000
→ 10 sales at $300 = $3,000
→ 10 sales at $500 = $5,000
Same number of sales. Totally different outcome. And depending on your pricing, there's a lot to unpack there, like if you're using the 2.2 model or not to guarentee a profit.
This is why your pricing is so important. It’s not just about covering costs—it’s about creating sustainability for you.
When you price your products in alignment with your value, your story, your craftsmanship, your vision and your market—everything changes.
And no, this doesn’t mean slapping a high price tag on a basic tee. It means understanding your numbers, building brand value, and creating a business that people want to invest in.
Because trust me—your dream customers want to support small, ethical, sustainable fashion brands. But they can’t do that if you burn out, undercharge, and close your doors in 12 months, can they?
And even if a million bucks isn't your goal—pricing still matters. Because not everyone wants a million-dollar business—and that’s completely okay. For some founders, 'enough' might look like one thoughtful sale a week, a part-time business that supports your creative freedom, a stable income that replaces your 9-to-5 or a boutique that only opens 3 days a week with a loyal community, not a global empire.
Whatever your version of enough is—it is possible. The goal isn’t always 'bigger.' The goal is to build a business that feels aligned, abundant, and sustainable—for you.
But if you don't know what that 'enough' is, you won't achieve it. Clarity = power. When you know what your 'enough' looks like, you can build a model that gets you there—with less guesswork, less stress, and way more ease.
That’s exactly what we do inside the Slow Fashion Lab.
It's specifically built for slow fashion founders, by someone who’s been where you are. It’s designed to give you the tools, support, and strategy you need to grow your impact and your income—without compromising your values.
Inside the Lab, we cover:
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Business models that suit your lifestyle and goals.
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Pricing strategies that support profit and purpose.
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Organic marketing that actually works (with and without out paid ads).
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Confidence-building mindset support (because burnout is real, let's avoid it).
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A like-minded community that gets it—because your vibe attracts your tribe.
And yes—we talk about money. Openly. Honestly. With no shame, no guilt and no fluff.
Because if you’re doing something good for the world with your fashion business, I want to help you do more of it, which means making more sales.
So, can you really make a million bucks selling slow fashion? Yes. And even if your goal isn’t a million bucks, my message is the same. You are allowed to thrive. You are allowed to build wealth ethically. You are allowed to succeed while doing good.
Fashion isn’t bad. Fast fashion is bad. Slow fashion is good—and we need more of that.
If you’re ready to grow with clarity, confidence, and community, this is your sign.
Join the Slow Fashion Lab here and let's build your version of 'enough'.
Claire x
