There is no right time to start building your ethical business strategy for your slow fashion label.

There is no such thing as being 'ready' when it comes to transitioning away from a fast fashion model to a slow fashion model. The time is now. But where do you start? Understanding ethics in the fashion industry can be overwhelming, especially if you've been running your fashion business for a while, sourcing overseas, and you've never considered the wages of your workers. 

But starting today on your ethical business strategy is crucial for several reasons. Firstly, the fashion industry is in dire need of transformation. Every day we delay taking action toward sustainability and ethical practices is another day the environment suffers and exploited workers suffer. By starting now, even if you feel like you're not fully prepared, you're actively contributing to positive change and you're preventing further damage. 

Secondly, the journey toward crafting a robust ethical business strategy takes time and iteration. It's not something that can be perfected overnight. By starting early, you give yourself the opportunity to learn and grow along the way. You can refine your approach, make mistakes, and course-correct as needed. Waiting until you feel completely ready may mean missing out on valuable learning experiences that could ultimately strengthen your strategy.

Moreover, starting today demonstrates your commitment and integrity to your customers and stakeholders. It shows that you're serious about making a difference and aren't just paying lip service to ethical values. This authenticity builds trust and loyalty among your audience, which is invaluable in the long run - and it drives connection with your customers. 

Lastly, the longer you wait, the more you risk falling behind competitors who are already embracing ethical practices. The fashion industry is evolving rapidly, and those who hesitate may find themselves struggling to catch up. By starting now, you position yourself as a leader in the ethical fashion movement, setting yourself apart from the crowd and you'll gain a competitive advantage.

The time to start is now.

Even if you feel like you're not entirely prepared, taking that first step toward crafting an ethical business strategy is essential for the well-being of our planet, your business, and future generations.

If you're new to ethical fashion and need help, we're diving deep into all things ethics, transparency and sustainable strategies this month inside the Slow Fashion Circle. You'll learn from experts in the field, trained fashion professionals, and founders of some of the most successful sustainable labels in the country. 

Join here.

Claire x

There is no right time to start building your ethical business strategy for your slow fashion label.

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


Want to know the top three ways to grow a successful and sustainable fashion brand?


    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.



    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.