There is no such thing as being 'ready' when it comes to transitioning away from a fast fashion model to a slow fashion model. The time is now. But where do you start? Understanding ethics in the fashion industry can be overwhelming, especially if you've been running your fashion business for a while, sourcing overseas, and you've never considered the wages of your workers.
But starting today on your ethical business strategy is crucial for several reasons. Firstly, the fashion industry is in dire need of transformation. Every day we delay taking action toward sustainability and ethical practices is another day the environment suffers and exploited workers suffer. By starting now, even if you feel like you're not fully prepared, you're actively contributing to positive change and you're preventing further damage.
Secondly, the journey toward crafting a robust ethical business strategy takes time and iteration. It's not something that can be perfected overnight. By starting early, you give yourself the opportunity to learn and grow along the way. You can refine your approach, make mistakes, and course-correct as needed. Waiting until you feel completely ready may mean missing out on valuable learning experiences that could ultimately strengthen your strategy.
Moreover, starting today demonstrates your commitment and integrity to your customers and stakeholders. It shows that you're serious about making a difference and aren't just paying lip service to ethical values. This authenticity builds trust and loyalty among your audience, which is invaluable in the long run - and it drives connection with your customers.
Lastly, the longer you wait, the more you risk falling behind competitors who are already embracing ethical practices. The fashion industry is evolving rapidly, and those who hesitate may find themselves struggling to catch up. By starting now, you position yourself as a leader in the ethical fashion movement, setting yourself apart from the crowd and you'll gain a competitive advantage.
The time to start is now.
Even if you feel like you're not entirely prepared, taking that first step toward crafting an ethical business strategy is essential for the well-being of our planet, your business, and future generations.
If you're new to ethical fashion and need help, we're diving deep into all things ethics, transparency and sustainable strategies this month inside the Slow Fashion Circle. You'll learn from experts in the field, trained fashion professionals, and founders of some of the most successful sustainable labels in the country.
Claire x
