Running a business is HARD. If you’re feeling tired, stretched and exhausted, and your sustainable fashion business isn’t making you the kind of money you want it to - there’s two things you can change right now to fix it.
The first change you need to make, is your mindset. When you’re eyebrows deep in your business and you’re so focused on the day to day tasks, it’s easy to overlook the little things that can make a big difference to the bottom line.
When you’re tired, you forget things.
When you feel stretched, you make desperate business decisions, instead of strategic ones.
When you’re broke in business, you’re the last one that gets looked after, but you should be the first.
Your mindset and your health can make or break your business. Trust me, I’ve been there and I've done done that, and being tired, stretched and broke in business didn’t just nearly drown my business - it nearly drowned ME. So how do you change your mindset? How do you make sure you’re in the right mind frame to successfully run a sustainable fashion business? You get out of your own head for a minute, take some time out, meditate, journal and reset. Take a full day off, or better yet, you could even take two.
The second change you need to make, is your marketing strategy. The reason you’re feeling tired, stretched and broke is because the hours and hours and long days and late nights you’re putting into your business aren’t strategic hours. The effort you put IN needs to be in the right areas, on the right things, and with the right strategy, so that what you get OUT is worth it. Input vs. output, that's the simple equation, and the fix to your strategy is simple too - it's right here.
Remember, it's not you, it's your strategy. Everything in business is fixable.