Use this strategy to easily overcome fast fashion competition and grow your slow fashion brand.

Building a slow fashion brand isn’t just about creating beautiful, ethical pieces—it’s about making an impact, growing a movement, and standing out in an industry dominated by fast fashion giants.

But I know how overwhelming it can feel.

You’re doing everything right—designing responsibly, prioritising sustainability, and staying true to your values—but somehow, the brands that cut corners and mass-produce cheap clothing seem to get all the attention.

I’m here to remind you that you can compete and win in this industry, and I can help you do it.

If you feel like you’re doing all the right things on Instagram but your posts aren’t reaching enough people—you’re not alone. It’s one of the most frequent struggles I hear from clients when they reach out for help.

If you feel like your engagement is low, even though you're trying all the hacks—like trending audio and dancing reels—but you’re still not attracting customers, you’re not alone. Chasing trends is exhausting.

If you feel like you don’t have a clear strategy and social media feels overwhelming and inconsistent—you’re not alone. The algorithm changes daily, and you're expected to learn something new every ten minutes. It’s a lot.

If you feel like your work is worthy, your values are powerful, and what you create deserves to be seen on Instagram, but you just don’t know how to turn followers into buyers—you’re not alone. No one wakes up an expert at social media. It takes time, so take a little pressure off yourself.

You’re not alone in the way you feel about social media. So many slow fashion founders face these same challenges—but they’re also challenges you can overcome with the right guidance, strategy, and support.

Here's the truth about standing out in a fast fashion world...

Fast fashion thrives on mass production, flashy marketing, and endless budgets. But you have something they don’t—an authentic story, a mission, and a brand that truly cares.

Customers today are craving real connection, transparency, and ethical alternatives. The problem is, if they don’t see you, they can’t buy from you.

But I am here to help them see you. In a sea of social media posts, I want to help you create content that truly stands out and connects.

I want to help you amplify your message, reach more people, and grow your brand—without losing your values or resorting to fast fashion tactics.

It’s what I do best. I help slow fashion founders create sustainable, profitable, and thriving brands with a strategic, organic approach to Instagram that turns visibility into real sales.

Imagine if Instagram actually worked for you.

What would an extra sale per day mean for your bottom line?

What would an extra 10 followers per day mean for your exposure?

What would authentic conversations and real engagement mean for your brand’s growth?

If you could reach over 250,000 people per month with content that resonates deeply—would you want to know how?

If you knew exactly what to post, when to post, and how to attract your ideal customers—what would you do with all the saved hours?

If you had a simple, effective strategy that took the stress out of social media, imagine how much easier running your slow fashion business would feel.

Imagine if your followers weren’t just engaging—they were actually buying from you.

This is possible for you, and I want to show you how in my Instagram Growth Lab.

Once a year, I open the doors to my Instagram Growth Lab, a transformative five-week journey designed to help you:

  • Grow your reach, attract engaged customers, and make Instagram work for you.
  • Create content you actually enjoy making without forced trends or exhausting strategies. 
  • Feel confident in your marketing instead of second-guessing everything.

I created the Growth Lab because I know how hard it is to build a slow fashion brand in a fast fashion world—and I don’t want you to do it alone.

Because doing it alone sucks. It’s isolating. There’s no feedback. You can’t workshop ideas. You get stuck.

That’s why this isn’t a self-paced do-it-alone Instagram course.

It’s a private, intimate mastermind and mentorship program, where I personally guide you through everything you need to know to increase your reach, attract customers, and turn your followers into buyers.

Here's what you'll learn...

  • How to increase your reach to over 250,000 views per month so your slow fashion business gets noticed.
  • How to create viral sustainability content that connects with your ideal audience.
  • A simple, effective social media plan that works—and that you’ll stick to.
  • The four-step organic strategy I used to grow one of the largest online stores for ethical and sustainable fashion—without paid ads.
  • How to turn followers into paying customers and increase your sales.

And because I want you to have everything you need, you’ll also get...

  • Access to my Instagram Masterclass (valued at $498) for FREE.
  • Access to my Customer Target Market Masterclass (valued at $498) for FREE.
  • Access to my Influencer Marketing Guide (valued at $198) for FREE.
  • Weekly training videos and action plans so you know exactly what to do.
  • Live weekly group mentoring calls with me, where you can workshop your challenges and get personalised guidance for your business.
  • Access to my private slow fashion business hub, where you’ll find 24/7 support from a community of purpose-driven founders like you

Because your ethical, sustainable, circular, handmade, or slow fashion business deserves to be seen. You’ve worked too hard to be invisible. People are actively looking for ethical, sustainable fashion—they just need to find you.

And my Growth Lab will help you do just that.

If you’re ready to grow your audience, attract your ideal customers, increase your sales and make a bigger impact—I’d love to help you.

My Growth Labs are limited to 10 spots only so I can provide an intimate, highly supportive environment during our mentoring calls. And because I only host my Instagram Growth Lab once a year, this is your chance.

We kick off on Monday, 31st March.

Inbox me to apply.

Claire x

Claire Goldsworthy ethical sustainable circular slow fashion handmade marketing strategy how to guide mentor coach business Brisbane Queensland Australia top best online Instagram course March
The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!

READ MY STORY

Want to know the top three ways to grow a successful and sustainable fashion brand?

  • ASK A LOT OF QUESTIONS

    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.

    FIND ME ON INSTAGRAM HERE

  • KNOWLEDGE IS POWER

    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!

    READ THE BLOG HERE

  • BUILD YOUR SKILLSET AND LEVEL UP

    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.

    BUILD YOUR SKILLSET NOW