If you’ve ever Googled your own business name and still couldn’t find it, you’re not alone.
So many brilliant slow fashion founders I know pour their blood, sweat and tears into what they do—ethically, sustainably, consciously—but their hard work disappears into the digital void.
If your website isn't showing up on Google, it doesn't mean you've been lazy. It doesn't mean you're not working hard. It doesn't mean you're doing it wrong. You just haven't been taught how to market mindfully.
If you're ready to learn how to do that, I'm bringing Lana Weal into the Slow Fashion Lab this week for an exclusive masterclass that’s going to change the way you see SEO—forever.
Because SEO can feel like a scary acronym but when you get to know the basics, it'll become your new best friend.
And Lana Weal is the perfect teacher for this topic. She's the founder of Market Mindfully, and she’s one of the most down-to-earth, ethical SEO experts I know. She’s worked with some of the most intentional brands in the world, helping them grow online visibility in a way that actually feels good—and gets real results.
No sketchy shortcuts. No confusing tech talk. Just conscious SEO strategy that works. And she's here to share it all with you.
Here's what you'll gain from Lana's SEO masterclass...
- A deeper understanding of how SEO works (in plain English, not tech speak).
- Practical tools to make your website more searchable without spending hours on it.
- A smarter way to write your product descriptions, blogs and pages so they actually get found.
- Tips on how to attract the right audience—people who already care about sustainability.
- A roadmap for growing your organic traffic over time without relying on paid ads.
Whether you've never touched SEO before or you've tried and felt overwhelmed, this is your safe space to learn—without judgement, pressure, or 'tech bro' energy.
Lana’s approach is gentle, empowering and grounded in values. She gets what it means to run a purpose-driven business, and she teaches from that place of understanding. I've known her for years and she's my kind of gal—super smart, super kind, super supportive and super passionate about using business as a force for good.
So, if you're tired of feeling invisible online, if you're done guessing what the algorithm wants, if you just want your dream customers to find you already, this is your sign.
Join the Slow Fashion Lab to gain access to Lana's LIVE masterclass this Friday 30th May at 10am AEST and if you can't make it, our members have exclusive lifetime access to the replay.
Let’s build your visibility—consciously, intentionally, and sustainably.
Claire x
