What NOT to do when pitching your slow fashion brand to the press and media.

If you're a member of our private TFA community and you tuned into today's masterclass on all things PR and media with Lauren Baxter, the Editor of Australia's Peppermint Magazine, you're probably still buzzing as much as I am.

I am a big believer in the power of community and the impact that meaningful connection can have personally and professionally, so when it all comes together on one of our group strategy calls - it's like the stars align.

Good people, good conversation, practical growth tips and really powerful strategies. That's what our calls are all about, and they're a melting pot of goodness to grow your ethical, sustainable, circular and slow fashion brand.

If you’re not in our private TFA community and you want to soak up pearls of wisdom from our guest speakers to help grow your slow fashion brand, make sure you inbox me on Instagram so you don't miss another call like today's call.  

Here's what you missed today...

1️⃣ The 3 biggest mistakes to avoid when pitching to the media.

2️⃣ The three most powerful things that make up a good pitch email that actually gets opened.

3️⃣ What to do if you’re getting ghosted by the media or how to turn a floppy pitch around to get picked up and get PR.

But don’t be sad if you missed it! There will be future opportunities to learn from the likes of Lauren Baxter and other incredible slow fashion industry professionals but only if you’re a member of our private TFA community.

If you want in, just inbox me on Instagram!

In the meantime if you need help to grow your ethical, sustainable, circular or slow fashion brand, just reach out. I’m here to help!

I can help you with…

🙋🏻‍♀️ Online courses specifically designed for slow fashion brands packed with the what, the why and THE HOW of every growth strategy you need to increase your sales and increase your impact.

🙋🏻‍♀️ One on one mentoring to get a tailored business strategy for your unique brand and my personal support to overcome the business challenges you face.

🙋🏻‍♀️ Weekly growth strategies, tips and content wrap ups via my newsletter which you can sign up to at thefashionadvocate.com.

🙋🏻‍♀️ Free slow fashion business advice, manuals, step by step guides and industry knowledge via my blog.

Help is only a click away.

Claire x

What NOT to do when pitching your slow fashion brand to the press and media Top 3 tips to get in the press and media

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


Want to know the top three ways to grow a successful and sustainable fashion brand?


    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.



    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.