THE ULTIMATE GUIDE TO

UGC + INFLUENCER MARKETING

A 10-step proven framework to increase your sales.

SPECIFICALLY DESIGNED

FOR SLOW FASHION

Plus a bonus list of 180 eco influencers to collaborate with.

Tried and tested, trusted and proven.

The Fashion Advocate is an award-winning business and a trusted name in the fashion industry.
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    "The resources in this guide are massive!"

    The Fashion Advocate understands the niche when it comes to influencer marketing. I've never seen a more thorough influencer marketing document in my life and we've been around for years and I work with influencers a lot. Love it!

    Karishma Kasabia, Designer, KHÒLÒ.

    READ MORE REVIEWS
  • 6 The Fashion Advocate online marketing course slow fashion ethical fashion sustainable fashion mentor coach strategy plan Australia Brisbane
     

    "You won't regret it!"

    Claire has an amazing wealth of knowledge and she is so passionate about helping ethical and sustainable fashion businesses. I've learnt so much from Claire and can't wait to go back through it again and improve even further. I highly recommend Claire's courses to all ethical and sustainable business owners, you won't regret it!

    Lauren Naughton, Designer, Arius Clothing.

    READ MORE REVIEWS
  • 6 The Fashion Advocate online marketing course slow fashion ethical fashion sustainable fashion mentor coach strategy plan Australia Brisbane
     

    "I've learnt so much!"

    Claire is amazing with both her energy and sustainable business knowledge. She is so generous with the assistance she gives, and I have learnt so much from this! We are so lucky to have someone so passionate about the sustainable space and so willing to share her knowledge. Highly recommend!

    Nicole McDonald, Designer, COOP.

    READ MORE REVIEWS

UGC + INFLUENCER MARKETING FOR SLOW FASHION

THE ULTIMATE GUIDE

  • GLOBAL FASHION INDUSTRY EXPERT

  • MONEY BACK GROWTH GUARANTEE

  • HARVARD BUSINESS SCHOOL CERTIFIED

"I've been in retail for more than 30 years running Jo Mercer Shoes but I've just started a new business, Matilda Life. Claire is a force in her field. She really understands the digital space and gave me some amazing advice and direction both strategically and practically. Claire's positive attitude is infectious and she gives you the confidence to know you can do something like this in a completely different world. Thank you Claire, you are amazing."
Jo Mercer.

GET THE GUIDE NOW

What's included?

  • INFLUENCER MARKETING BLUEPRINT

    I'll give you my influencer marketing blueprint so you can take action today, increase your reach and immediately increase sales.

  • UGC + INFLUENCER MANUAL

    I'll help you understand the what, the why and the how of influencer marketing so you can build a strong brand, grow a recognisable presence, and establish authority in the fashion industry.

  • UGC + INFLUENCER ESSENTIALS

    I'll teach you the essential foundations of influencer marketing for slow fashion so you can navigate social media campaigns with confidence and create engaging content that converts.

  • FUTURE PROOFING FRAMEWORK

    I'll show you the biggest mistakes you can make with influencer marketing and how to avoid them so you can leverage the power of social media and drive sales.

  • PROFIT BOOSTING MASTER PLAN

    I'll teach you the three crucial steps to building money-making influencer relationships so you can increase your engagement and increase your sales.

  • PRODUCTIVITY SYSTEM

    I'll help you shift your mindset around influencer marketing and create positive campaign habits that increase your sales so you can achieve more and work less.

  • 10+ YEARS EXPERIENCE

    I'll share my 10+ years' experience growing the largest online store for ethical and sustainable fashion so you can grow your business, fast.

  • POSITIVITY PROCEDURES

    I'll teach you how to achieve a stress-free, easy and fun workflow so you can fall in love with running your business again and feel motivated.

PLUS! Save time and money with my templates and plans.

This downloadable ULTIMATE GUIDE includes all the done-for-you templates, plans, blueprints, steps and strategies to help you easily move forward, take action and increase your sales.

  • CAMPAIGN CHECKLIST

    Use this Campaign Checklist to leverage the success of your UGC and influencer marketing collaborations, cover your bases, and maximise your investment.

  • ROI STRATEGY

    Use my ROI Strategy template to apply my tried and tested methods to your influencer marketing campaigns and increase your reach, traffic and sales.

  • ACTION PLAN

    Use this Action Plan to map out influencer marketing campaign ideas and high-quality content that converts PLUS use my bonus list of 150+ eco influencers!

I built my multi-six figure slow fashion business with the help of influencer marketing and you can too.

The 'influencer thing' and UGC has been my bread and butter for over a decade. I know what works and what doesn't with Instagram growth, and I know how to make influencer marketing work for slow fashion.

I ran one of the largest online stores for ethical and sustainable fashion and I used social media to grow it. I know how to turn a little into a lot, and I know how to turn social media followers into paying customers with the help of influencers and user generated content.

That's what this guide is all about - the slow fashion-specific secrets of social media, Instagram, UGC and influencer marketing and how to use them to your advantage, so you can increase your reach, stand out, and convert followers into sales.

I'll show you how to use science and psychology, tried and tested influencer marketing methods, and fashion industry secrets to create a powerful influencer strategy, so you can grow your ethical and sustainable fashion business the easy, stress-free way.

Stop wasting money sending free products to the wrong people.

This downloadable guide is all you need to create a complete influencer marketing strategy that you can start using straight away to move forward, increase your reach, drive traffic to your website, and ultimately increase your sales.

This is my complete influencer marketing strategy that transformed me from stressed and in debt, to making my first $500,000 in sales running one of the largest online stores for ethical and sustainable fashion.

This guide is a roadmap for positive change to help you increase your impact, increase your sales and make the world a better place through fashion.

This is not a boring online course.

This is an incredibly powerful and proven system specifically created for sustainable fashion businesses, slow fashion labels, and ethical brands.

  • TRIED AND TESTED

    This downloadable guide is packed with incredibly informative, tried and tested methods and step-by-step plans. There's no fluff and no fillers, so you can take action straight away.

  • INSTANT ACCESS

    My downloadable guides are yours to keep so you can learn at your own pace, jump forward, go back, and re-read the guide as many times as you need to implement my strategies.

  • 24/7 SUPPORT

    My downloadable guides include access to our private industry Facebook group. Running a fashion business is tough, but our online community is here to help you, support you and answer questions.

  • PROVEN RESULTS

    Implement my strategies and see immediate results. Take what you learn, keep applying it and multiplying it, and accelerate your fashion business growth and impact. My strategies are tried and trusted!

The Fashion Advocate influencer marketing strategy for ethical sustainable circular slow fashion brands and labels top Australian fashion expert mentor

My downloads and guides are GUARANTEED to improve your business and increase your sales.

If you're not happy, I'll give you a full refund.

READ my T+Cs for more details on my Growth Guarantee.

SPECIFICALLY DESIGNED FOR

  • ETHICAL FASHION BRANDS

    This course is designed for emerging and established ethical fashion brands and slow fashion labels.

  • SUSTAINABLE FASHION LABELS

    This course is designed for emerging and established sustainable fashion brands, labels and businesses.

  • CIRCULAR FASHION BUSINESSES

    This course is designed for emerging and established circular brands and recycled fashion businesses.

  • PURPOSE-DRIVEN COMPANIES

    This course is designed for emerging and established purpose-driven fashion companies, brands, stores and labels.

Running a fashion business is hard. I'm here to make it easier.

I need help to make more sales but I can't afford this right now. Is there a payment plan option?

Yes! There sure is. You need help but you can't afford it, but getting help will mean you can afford things - I get it. It's a chicken and egg scenario when you're building a business and sometimes it's a real struggle to get ahead. I offer PayPal, credit card and Klarna payment facilities, so you can access the help you need now to grow, and pay it off when you can.

I'm running a business and feel so busy already. Will I have the time for this?

If you're committed to growth, you can find the time! This is a downloadable guide, so you can come back to it again and again whenever you need a refresher. Everything I share is designed to improve your business and save you time, so you might feel busy now, but with a little help, you'll feel a lot better soon. I'm handing over my templates, how-to guides and plans to help you cut down hours and create work-life balance. This is about making more sales and working less.

I don't have an advertising or marketing budget. Will I have to spend on Facebook ads to grow with your strategies?

Nope! I grew my six-figure business with a zero-dollar budget, and I made my first $500,000 in sales without spending a single dollar on Facebook advertising. I know how to make a lot of sales with zero marketing budget and that's what I'm sharing with you - the free strategies I used to grow my business. I don't teach Facebook advertising because I've never had to use it! I use free and creative growth strategies that are proven to increase sales, increase conversions, expand your customer reach, and improve your business performance. Everything I teach is free to implement, you'll just need to apply a little time and elbow grease.

I'm not tech savy. Do I have to use a complicated online program to access this course?

No! I got sick and tired of online course platforms myself, so I've made this super easy for you. There's no tricky log ins, learning a new system or remembering your password. Once you've been through the check out process, you'll be emailed all the downloads you need. Just follow the links in your email - easy! My downloads are easy to read and easy to follow, and they're in a step-by-step format that you can re-read or revisit as much or as little as you need. Easy!

Are your downloads for new or established fashion businesses?

Both. You're in the right place if you're new to running a business and you're also in the right place if you've been running your business for a while too! My online courses, masterclasses and downloads are designed for ethical and sustainable fashion businesses of all sizes. You'll learn through a step-by-step process with my videos, tutorials, workbooks, and downloadable templates, so it doesn't matter if your business is a month old, a year old or a decade old, you'll find the strategies and resources you need to increase your sales and improve your business. Business can always be better, no matter what stage of business you're in!

I've tried so many online courses and they haven't helped. How is The Fashion Advocate different?

Spending money on up-skilling is a big step in business, especially when the budget is tight, so I understand your hesitation. I've been disappointed with other online courses too, which is why I've included only valuable information and I'm handing over all of my business blueprints. I'm here to make the world a better place through fashion - and that means helping you as much as I can by giving you everything I know, because your success means more of a positive impact! My online courses, masterclasses and downloads are also specifically designed for sustainable fashion businesses, ethical fashion brands, circular fashion businesses and purpose-driven companies. I'm not sharing general information, I'm sharing industry-specific, niche-specific information. I'm an award winning business operator, an award winning social media marketer, and an experienced CEO in charge of multiple businesses, so I know what works and what doesn't. Most online courses are taught by people who operate out of a text book or people who have never actually owned and operated a fashion business, but I'm teaching tried and tested, real and reliable fashion industry-specific strategies for growth. It's real experience, not textbook or internet theory.

I'm a service-based fashion business. Is this just for product-based fashion businesses?

It doesn't matter if you're running a fashion blog that sells content, a styling business that sells consultations, a recycling business that sells fashion rentals, or a physical fashion brand that sells products - my methods and strategies can be applied to all kinds of ethical and sustainable fashion businesses. Whatever you're selling or however you're serving your customers, the same foundations, principles and strategies apply for growth for both service-based and product-based fashion businesses.

The Fashion Advocate influencer marketing strategy for ethical sustainable circular slow fashion brands and labels top Australian fashion expert mentor

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I WAS SO EXHAUSTED AND I WANTED TO QUIT.

Then I worked out a strategy that dramactially changed my business, increased my sales, and saved me time. I want to share it with you!

READ MY STORY

The Fashion Advocate is the #1 destination for ethical and sustainable fashion businesses, brands and labels.

Learn how to make more sales and make the world a better place with your fashion business.

  • For every size business.

    My fashion-specific downloads and manuals are for every size of fashion business, big or small, solo-founder or team-leader. The strategies I teach will help you grow whether you're just starting out and need structure or you're established and want to scale.

  • Guidance and motivation.

    My fashion-specific downloads and manuals include all the help and support you need to build confidence, take action and find motivation. This is about taking small, practical steps every day to foster serious business success.

  • Tried and trusted strategies.

    My fashion-specific downloads and manuals share my tried, tested, trusted and proven strategies for fashion business success. I've worked with hundreds of brands big and small who testify again and again that my strategies improve their business and increase sales.

  • Authentic and personal.

    My fashion-specific downloads and manuals are authentic and personal to give you the mentoring and help you need to get practical answers to your questions. My guides are engaging, fun and easy to follow.

  • Proven money making methods.

    My fashion-specific downloads and manuals will empower you with the knowledge you need to expand your sustainable fashion business and increase your income. This is about making more sales, because the more money you make, the more good you can do!

  • Practical and actionable plans.

    My fashion-specific downloads and manuals share my time-saving, stress-reducing and productivity-boosting strategies to help you create work-life balance. My practical plans are easy to implement so you can take action today.

  • No advertising budget needed.

    My fashion-specific downloads and manuals include all the free strategic steps I took to build a six-figure business on a shoestring budget. I'm sharing my six-figure blueprint and it doesn't include Facebook advertising or a marketing budget. My strategies only need your time!

  • Done-for-you templates.

    My fashion-specific downloads and manuals come with easy to use and downloadable templates, fashion business strategies, plans and documents. Whatever course you take, you'll have everything you need to increase your sales and improve your business.

  • Slow fashion specific strategies.

    My fashion-specific downloads and manuals are specifically designed for ethical, sustainable, circular and slow fashion labels and brands. I don't share generic information. I share strategies and plans that actually work for slow fashion brands. Read my reviews for proof!