- February 10, 2015
- Posted by Claire Goldsworthy
- No comments
Over 240 model changes, 296 laps of the runway, 37 designer and boutique collections, 5 salons, an amazing team of backstage stylists and 1000’s of guests – the Emerge Australia Fashion Precinct launched with a bang!
The Emerge Australia Fashion Precinct was a first for the Teneriffe Festival and presented the biggest one-day lineup Australia has seen in fashion.
After the success of our Fashion Fridays events in 2013, Emerge Australia joined the annual Teneriffe Festival on Saturday, July 5th to launch a full day program of fashion and frivolities. Ethel Street was lined with pop-up shops, pamper stations, a styling workshop, local tasty treats and welcomed a buzzing crowd in the tens of thousands.
The event showcased more than just the latest trends in local fashion – it brought together the emerging scene and the established retail scene, fused with artists, stylists and the many talents of local salons. Behind every great event is a supportive network of backstage stylists and the hard-working crewman and for an event that sees around 50,000 guests through its gates each year – the team behind the Fashion Precinct kept the day’s events smooth sailing and seamless.
Carole Margand (Caco Photography) – the official photographer – had already taken 3000 photos by 1 pm. Carole has an original eye for detail and works closely with emerging designers on set and for lookbook productions, always delivering a unique finish to her shots. On the runway, she always positions herself in the best spot to capture each garment at its peak, framing the model and the setting in such a delicate way that lets the outfit speak for itself. It is one thing to photograph a runway collection and it is another to capture a garment’s character in a split second moment. She can’t be praised enough.
A cloudless blue sky set the perfect scene for the Swim and Resort section and made for a warm welcome to Trinkit Hunter, Zingiber Swimwear, Mary & Marie, Colin Heaney, La Biquini, Beyond The Sea Swim, Talulah, Sunny Jim and Canningvale.
Peppermint Magazine turned their green thumbs to sponsoring the Sustainable Styling Session in the name of eco-friendly fashion and saw 4 guest designers and stylists each create an on-the-spot fashion masterpiece from their kit of Gardams Fabrics and Reverse Garbage treasures. Katherin Galvin (ID Couture), Natanja Hoskin (Hoskin Designs), Kim Bailey (East of Grey) and Aneta Rycombel (JANIN) each delivered something strikingly different and were followed by collections on the runway from Hoskins Designs and East of Grey.
The Accessories, Shoes and Bags showcase shone the limelight on 8 unique local designers and boutiques who specialize in the art of adornment. Dressed in Supré, the models were draped in Stone and Metal, Thousand Island Dressing (New Farm), Lazurah, Oki and Oro, Foley & Keane, Falling For Willow, Lohmann Handmade Leather Goods and LouenHide.
Taking the traditional ‘up-do’ to new heights, the Avant Garde Hair and Make-Up Session saw some of Brisbane’s best salons style their models in just 30 minutes. Sponsored by Culture Magazine and filmed for Culture TV, guest stylists included Vogue Nationale, Lyla Clare, Raven Hairdressers, Obsidian On Brunswick and Tigerlamb Salon.
Releasing exclusive collections for the first time on the runway, the Emerging Designer showcase featured Harriette Hill, Ivy Rose Design Studio, Hungry Wolf The Label, Anna Hulm and Anessa.Jai.
To celebrate the 50th Anniversary of the Woolmark brand, the Winter and Woolmark showcase highlighted the latest seasonal trends from Wil Valor, Hunting Faith The Label, The Woolmark Company, Janin Australia and Smoke & Mirrors Boutique, all featuring standout collections.
To finish the day in style, local boutiques and designers who have helped shape the local industry took to the runway, closing with collections from Princess Polly, LouenHide, Atelier Australia, Toscani, Tengdahl and Maiocchi.
After months of planning, hours of production and no sleep the week before, Emerge Australia was grateful to have had the full house of support for the fashion industry that they did. Stay tuned for Emerge Australia’s next project – no rest for the wicked!
The Fashion Advocate x