Transparency in the fashion industry, or lack thereof, is what the Fashion Revolution campaign is all about. The #whomademyclothes movement runs from April 23-29 each year to combat human rights issues in the fast fashion industry, and through awareness, conversations and events, slow fashion advocates and positive change makers all around the world work together to better the industry.
As a community at The Fashion Advocate, we take responsibility for the impact that we have on our people and our planet, and our designers are at the forefront of the Fashion Revolution. We are proud of our values and ethics, and we’re more than happy to strip back the bright lights and the glitz and glam of it all, to get real at The Fashion Advocate. Through honesty and integrity, we can change the industry for the better and use fashion as a force for good, and our community of designers work towards this shared goal every day.
Margaret Meehan shares our values and views, and she's the creative mind behind Indecisive, a sustainable fashion label based on the South Coast of New South Wales. Margaret is passionate about ethics, she cares about sustainability, and she's a responsible slow fashion advocate...
Why are you passionate about ethical fashion?
I just love designing, so much. I also love that I am able to create in a way that is good for the planet, and all the creatures that dwell here. There is a fulfilment that comes with being able to help people and do things in a positive and creative way.
Why are you passionate about sustainability in the fashion industry?
Because we care so much about our impact and the way that people and the planet are cared for and respected equally. We want to be a part of the positive movement because there is so much power in it. We’re also big on fairness and we want to see a change in consumerism.
Why do you do what you do?
I think the above two points pretty much sum up our motives over here. We do it for our love of people, animals, the planet and fashion.
How do you ensure ethical conditions for your cotton farmers in India and Australia?
We only buy certified cotton from OC Apparel that is grown in India and spun and dyed in Australia. The rest of the fabrics that we use are surplus stock, or ‘dead stock’, even our linens, Tencel and bamboo. These would otherwise be sent to landfill, but we see the beauty in them.
In addition to repurposing your material offcuts during production, what else do you do to reduce your carbon footprint?
By buying surplus fabric we do not have a fabric dying or making footprint; we use other people’s waste. We use a Certified B Corp company for postage that tracks their carbons, we only use recycled packaging and office supplies including recycled paper for our patterns. We are conscious of all the steps in our process and we’re not perfect but we’re always improving and finding new ways to be sustainable.
Join the Fashion Revolution and shop with your values from ethical and sustainable Australian designers here, or learn more about Indecisive here.
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