Learn PR and media secrets from Lauren Baxter, the Editor of Australia's famous Peppermint Magazine.

If you’re a member of our private TFA community, you’ll have access to a special edition strategy call this Friday on all things PR and media.

You’ll be front row with Lauren Baxter, the Editor of Peppermint Magazine and a slow fashion industry expert.

But you’ll only be able to access the call if you’re a private TFA community member. Want in? Of course you do!

If you’re running an ethical, sustainable, circular or slow fashion brand, inbox me on Instagram for access and join our slow fashion movement.

It’s a beautiful community of like-minded slow fashion brands who understand each other and know what it’s like to run a fashion business. It’s a supportive group of designers and labels who share ethical and sustainable values and a vision for a better fashion industry. You’ll join over 130 slow fashion brands in a private group so you can ask questions when you need help and lean on your community when you need business support. It’s also full of slow fashion specific growth strategies to increase your sales and increase your impact. In a nutshell, it's the slow fashion community you've been searching for. 

It’s also super simple to join. Just send me a direct message on Instagram for access and I’ll share the details! Once you’re in, you’ll have access to this Friday’s Zoom call with Lauren Baxter so you can brush up on your PR and media strategy and get your slow fashion brand ready for press features.

Here's what you'll learn…

1️⃣ The biggest PR mistake and how to avoid it.

2️⃣ Top tips to get media features and get noticed.

3️⃣ Why paid media placement is a good idea for growth.

Plus more! Inbox me on Instagram to join our private community and get access to this Friday’s call. You don’t want to miss this!

Claire x

Learn PR and media secrets from Lauren Baxter, the Editor of Australia's famous Peppermint Magazine.

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


Want to know the top three ways to grow a successful and sustainable fashion brand?


    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.



    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.