Cinzia Calarco on colour, texture and all things ethical and sustainable women's fashion

As soon as the sun comes out, my layers come off and I’ll take any opportunity I can get to soak up the rays. There’s nothing better than the feeling of the sun on my skin after three months of a Melbourne winter. 

Welcoming the warmer months also comes with a more colourful wardrobe, and the Botswana Dress is a Spring wardrobe staple. It's ethically made in Noosa on the Sunshine Coast in Queensland, and it’s a great layering piece for all-year wear too. It’s Australian designed and Australian made, sustainable, made with eco-friendly stonewashed linen, and vegan. I’m wearing a size 10, and it’s comfortable, breathable and super fun to twirl in too, plus the straps are adjustable for a flexible fit. 

It's just one of the bright and beautiful pieces in No.22's range, designed by Cinzia Calarco. The No.22 range is full of bold prints, perfect for pairing outfits from the beach to an evening dinner. Cinzia stepped away from the studio to share more about her colourful and transeasonal range, and what 'ethical fashion' really means to her... 

Why are you passionate about ethical fashion?
Every collection I create is the result of a creative process, the summary of who I am and my values.

For me, fashion is an artistic expression and as such it must be ethical because through art we convey a message that influences people’s lives. My fashion takes inspiration from the outside world and its uniqueness that I love and respect. And those who love the world do not put at risk the lives of people and the planet.

For me, ethical fashion is the only way to do fashion.

Why are you passionate about sustainability in the fashion industry?
I am aware that the fashion industry is primarily responsible for global pollution, the consumption of the planet's resources and climate change. Knowing that I am part of it even on a small scale forces me to always review the way I deal with this business.

I am happy to have always contributed in a sustainable way with all the choices I have made. I have always loved natural materials that can be easily recycled. In my production process, I have invested in local people in my community, and it is from those people which I have learned the most over the years. Above all, for me, sales have always been a means of educating my customers to love and appreciate handmade and sustainable products that stand the test of time.

Why do you do what you do?
Fashion is the expression of my creativity that lives inside of me, it gives me the opportunity to shape, design and colour the world that is around me. I wake up in the morning and feeling lucky because I can do what I love every day. It’s challenging and not always easy, but it gives me a lot of satisfaction, and when I see women looking and feeling wonderful with something that I created, it inspires me to keep going!

Your collection is trans-seasonal. What design process do you go through when creating a range that can be worn year-round?
I totally embrace trans-seasonal dressing in my collections. Layering is typically the best way to move from one season to another. I define my collection with moments into a woman life, I like to tell her story.

In the last Safari collection, she travels through Africa visiting beautiful lands, immersing herself into the colours of a safari. I imagine her going from the morning to the evening playing with her wardrobe. She adds layers to her outfit such as a wool blazer for the chill sunrise watching the animals waking up, through to the hot morning sightseeing with her light silk top and a very flattering rayon palazzo pants, finally moving into the evening sunset with a beautiful long sleeves dress covered with a colourful soft wool scarf.

No.22 is greatly inspired by Italian traditions and culture. What is the biggest difference in your opinion between the Italian and Australian fashion industries?
I grew up in a cultural environment that has always respected and exalted excellence. Being surrounded by genius, beauty and art can be overwhelming and stimulating at the same time. We have always exported Made in Italy abroad and in the last 20 years we have imported fast fashion from overseas, but culturally it does not belong to us.

I believe that the main difference between Italian and Australian fashion lies in its past and its roots. When I look at Australian fashion I see its contemporaneity and its look to the future. When I look at Italian fashion I see its past full of memories where timeless elegance is enclosed. I like being here and having the opportunity to experience two different cultures, trying to invent new forms of expression.

Support a sustainable fashion future and shop the full No.22 range here. 

The Fashion Advocate x 

The-Fashion-Advocate-Interview-with-No.22-Noosa-Womens-Linen-Fashion-Label

The-Fashion-Advocate-Interview-with-No.22-Noosa-Womens-Linen-Fashion-Label

The-Fashion-Advocate-Interview-with-No.22-Noosa-Womens-Linen-Fashion-Label

The-Fashion-Advocate-Interview-with-No.22-Noosa-Womens-Linen-Fashion-Label

The-Fashion-Advocate-Interview-with-No.22-Noosa-Womens-Linen-Fashion-Label

 

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!

READ MY STORY

Want to know the top three ways to grow a successful and sustainable fashion brand?

  • ASK A LOT OF QUESTIONS

    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.

    FIND ME ON INSTAGRAM HERE

  • KNOWLEDGE IS POWER

    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!

    READ THE BLOG HERE

  • BUILD YOUR SKILLSET AND LEVEL UP

    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.

    BUILD YOUR SKILLSET NOW