Zara is fuelling deforestation in the Cerrado.

ZARA is killing the planet. Let me set the scene for you.

The Cerrado savanna is the world's most biodiverse savanna, home to 5% of the planet's animals and plants. It is the largest savanna region in South America. Deforestation of the Cerrado has dramatically increased in the last ten years to make way for cotton, soy and beef farms.

98% of the deforestation and habitat destruction in the last year alone has been illegal deforestation

ZARA sources its cotton from multiple suppliers in Asia who source their cotton from farms in the Cerrado. This is why knowing your supply chain and material sources is important.

For ZARA, it means that they’re fuelling illegal deforestation and directly contributing to climate change.

If you shop at ZARA, you’re fuelling that too.

Don’t buy fast fashion.

Buy slow fashion.

Simple.

If you’re running a fashion brand and you want to learn more about auditing your supply chain, how to source ethically and sustainably, or you need to know where to start with traceability, contact me.

This month inside the Slow Fashion Circle we’re delving into it all. Knowledge is power!

Claire x 

ZARA sources its cotton from multiple suppliers in Asia who source their cotton from farms in the Cerrado. This is why knowing your supply chain and material sources is important.
The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!

READ MY STORY

Want to know the top three ways to grow a successful and sustainable fashion brand?

  • ASK A LOT OF QUESTIONS

    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.

    FIND ME ON INSTAGRAM HERE

  • KNOWLEDGE IS POWER

    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!

    READ THE BLOG HERE

  • BUILD YOUR SKILLSET AND LEVEL UP

    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.

    BUILD YOUR SKILLSET NOW